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Sr. Marketing Analyst

Hotel Brand:
Location: United States, Georgia, Atlanta

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346

Job number: 148317

IHG is seeking a Senior Marketing Analyst to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

 

Your day to day

  • Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
  • Enhance reporting for owned marketing channels, ensuring clear measurement of campaign effectiveness and actionable insights for continuous improvement.
  • Analyze and measure business impact, including incremental revenue and ROI of marketing initiatives, using advanced analytics techniques.
  • Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
  • Present findings and recommendations clearly to senior leadership and cross-functional teams to drive informed decisions and positive change within IHG’s marketing strategies.
  • Partner with marketing stakeholders to design and execute test-and-learn strategies that optimize owned media performance and contribute to sustained revenue growth.
  • Prepare clear, accurate visualizations (charts, tables, graphs) to communicate insights effectively and on time, supporting decision-making across the organization.

 

What we need from you

  • Bachelor's degree (Math, Statistics, Economics, Marketing, Business, or a related field) with 4+ years of progressive experience in digital media, analytics, consulting or related fields.
  • Proven ability to create insightful reports and visualizations that drive data-informed decision-making.
  • Understanding of digital marketing and CRM tools with experience supporting marketing teams.
  • Strong verbal and written communication skills, with the ability to adapt messaging to different audiences and stakeholders.
  • Proficiency in SQL for data querying and extraction.
  • Experience building reports and visualizations using Excel, Tableau, Looker, Power BI, or similar tools, including interpreting reports to generate actionable insights.
  • Knowledge of CRM platforms (e.g., Salesforce) and web analytics tools (Google Analytics, Adobe Analytics).
  • Good understanding of statistical concepts and models, including data analysis techniques, design of experiments (DOE), and A/B testing methodologies.

 

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $110,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information:

  • The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
  • No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
  • If you require reasonable accommodation during the application process, please click here.
  • IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
  • If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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