Social Media & Marketing Executive　ソーシャルメディア＆マーケティングスタッフ

Join Our Team as Social Media & Marketing Executive

IHG (InterContinental Hotels Group) is one of the world’s largest hotel groups, and ANA InterContinental Tokyo is a flagship property in Japan.
We are now looking for a Social Media & Marketing Executive member to help us share the story of our hotel with a wider audience.

This is an exciting opportunity to use your knowledge and passion for social media to create impact in a truly international environment.
No previous hotel industry experience is required. We welcome applications from candidates with diverse backgrounds.

 

Key Responsibilities

• Manage the official social media platforms of ANA InterContinental Tokyo.
• Create engaging content for all social media channels, ensuring brand consistency in style, tone, and quality.
• Monitor user engagement, analyze feedback, and prepare weekly and monthly reports on performance, market trends, and competitor activity.
• Support the Digital Marketing Manager with strong copywriting and visual content across digital hubs and social channels.
• Develop and execute creative social media campaigns, using strategies such as hashtags, cross-channel promotion, and platform algorithm optimization.
• Plan and manage the social media calendar, including timely scheduling of posts and prompt responses to online comments.
• Incorporate local trends and global best practices to enhance brand visibility.
• Apply a basic knowledge of SEO and digital marketing to optimize online presence.
• Stay up to date with the latest social media advertising tools, trends, and strategies to achieve business goals.

Required Skills & Experience

• Strong understanding of digital media and social media, including the type of content required for each channel.
• Proficiency in using and analyzing social media platforms.
• Ability to approach tasks with a marketing mindset, create compelling stories, and develop/edit B2C content (copywriting and visual media).
• Excellent communication skills to engage with customers, employees, influencers, and third parties, ensuring a positive image of the hotel, brand, and company.
• Strong multitasking and project management skills, with the ability to lead and maintain good relationships with stakeholders.
• Proficiency in both Japanese and English (speaking and writing).

Preferred Qualifications

• Experience in the hospitality, travel, or luxury brand industry.
• Familiarity with design tools such as Photoshop, Illustrator, or Canva.
• Knowledge and experience in video production and editing.
• Understanding of paid social media advertising and campaign management.
• Creative mindset with a passion for storytelling and brand communication.
• Experience working in multicultural or international environments.