Senior Social Specialist
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Hotel: 上海市, Shanghai, Shanghai, China
Job number: A561184442
To support IHG’s presence in the digital social space by executing cross-platform social strategies, creating compelling content, and engaging with the travel community. This role contributes to strengthening brand affinity and driving loyalty through consistent storytelling and data-informed social activations.
Your day to day
• Content Execution:
o Support the delivery of social content strategies for key platforms, including WeChat, Douyin, RedNote, and Video Channels.
o Create and publish platform-tailored content that aligns with brand voice and commercial objective.
o Assist in managing KOL collaborations and content partnerships to amplify the reach and engagement.
• Campaign Implementation:
o Execute integrated social campaigns that align with brand, loyalty and cross-region initiative.
o Monitor content performance and assist in optimizing real-time content based on platform insights.
• Performance Tracking & Reporting:
o Support the tracking of social KPIs such as engagement, sentiment, and buzz.
o Help compile performance reports to inform content and platform strategy.
• Cross-functional Collaboration:
o Work closely with cross functional teams to ensure social support and alignment.
o Assist in developing social toolkits and training materials for hotel marketing teams.
• Trend & Insight Integration:
o Stay updated on social media trends and consumer behaviors to recommend timely content and engagement opportunities
What we need from you
• Bachelor’s degree or equivalent international degree in Brand, Marketing, Social
• 3-years experience in social media or brand marketing within the hospitality or luxury industry, with a focus on social campaigns and content creation.
• Hands-on experience with WeChat, Douyin, RedNote, and/or short-video platforms
• Experience in project management across multifunctional teams both internal and external
• Data-driven approach to content creation, strategy, KOL management and performance measurement
• Strong passion and interest in social, embedding a sense of urgency in strategic planning to enable rapid, agile responses.
• Data-sensitive with the ability to interpret social metrics and derive actionable insights
• Strong content sense and creative execution skills
• Excellent communication skills in Mandarin and English
• Able to work in a fast-paced, collaborative environment
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
