Senior Premium Brands Specialist
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Hotel: 上海市, Shanghai, Shanghai, China
Job number: A561219134
This role supports the brand equity management and development efforts in alignment with the short and long-term brand strategy for assigned brands in the Greater China Region. This role focuses on executing integrated brand campaigns, supporting brand marketing activities, and assisting in the analysis of consumer insights and market data to drive brand growth and revenue opportunities.
Your day to day
• Brand Campaign Execution: Assist in the planning, coordination, and implementation of integrated brand marketing campaigns and activations, ensuring alignment with brand guidelines and regional strategy.
• Brand Marketing Support: Support brand advertising, partnership initiatives, and communications activities by coordinating with internal teams and external agencies to ensure timely and effective delivery.
• Consumer Insights & Market Research: Conduct qualitative and quantitative research, gather consumer and competitor data, and prepare reports to support brand strategy development and performance evaluation.
• Branded Guest Experience: Collaborate with Operations and Guest Experience teams to support the deployment of branded initiatives and ensure consistent brand delivery at the hotel level.
• Cross-Functional Collaboration: Work closely with Development, Design, Operations, and Commercial teams to facilitate smooth execution of brand programs and initiatives.
• Budget Support: Assist in tracking campaign budgets and expenditures, ensuring compliance with company protocols and timely reporting.
• Reporting & Analysis: Monitor campaign performance metrics and prepare regular updates to inform stakeholders and support continuous improvement.
What we need from you
• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in brand marketing, preferably in hospitality or consumer goods.
• Strong project management and organizational skills.
• Proficiency in market research and data analysis.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional environment.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
