Marketing and Communications Manager - Regent Kuala Lumpur (Pre-opening)

-Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.

-Influencers & KOLs: To have a list of relevant luxury influencers & KOLs that can be activated for hotel stays and special event opportunities. 

-Maintains a comprehensive list of international and local media contacts.

-Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur.

-Public Relations Events: Organize media launches and PR events that generate strong media interest and create meaningful opportunities for positive coverage.

-Supports Director of Marketing to manage external vendors and media agencies; work with agency partners to identify strategic media buys for the hotel.

-Liaises with IHG Brand Team’s PR leadership to ensure media placement for hotel supports the overall hotel marketing strategy.

-Acts as a consulting resource for property marketing and ensures all photography adheres to brand voice.

-Internal Communications: To support the internal communications requirements of the Marketing team.

-Social media. Working with the Digital Marketing Manager to support the hotel’s growing social media requirements by supplying content and dovetailing with traditional media activity.

-Perform any other duties that may be assigned by the management from time to time.

-Shape positive media coverage and public perception that builds guest confidence and anticipation before they arrive

-Ensure PR events, media visits, and influencer stay reflect the same care and poise guests experience throughout their journey

-Support crisis communications with speed and discretion, protecting the guest experience when issues arise

-Work with the Digital Marketing Manager to ensure media and social storytelling stay consistent with the guest journey

-Uphold ethical, transparent media relations practices, including honest disclosure in influencer and media partnerships

-Ensure crisis communications protocols comply with legal, regulatory, and IHG brand requirements

-Manage media and PR budgets responsibly, tracking spends and value against agreed outcomes

-Protect the hotel's reputation and licence to operate through responsible, accurate public communications

-Growth and quality of the hotel's media coverage, reputation, and share of voice

-A maintained, active network of relevant media, influencer, and KOL relationships

-Timely, effective crisis communication response when issues arise

-Successful delivery of PR events, media launches, and press opportunities that support hotel visibility

-Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field

-Minimum 3–5 years' experience in public relations, media relations, or communications, ideally in hospitality or luxury lifestyle

-An existing network of media, press, and luxury influencer/KOL contacts

-Proven crisis communications experience, with the ability to respond quickly and professionally under pressure

-Strong written and verbal communication skills in English, with the ability to craft compelling press materials

-Confident representing the hotel with media, partners, and external stakeholders

Delivering a harmonious flow – At Regent, we deliver an uninterrupted flow of tranquility to our guests throughout their journey. We do this by removing tension and friction, creating a sense of total serenity.

Acting with thoughtful kindness - At Regent, we're gracious hosts — considerate, generous, kind and above all thoughtful. We do things without being asked. Our service comes from the heart, and our instinctive warmth always shines through.

Curating decadent moments - At Regent, we create moments of awe — whether large or small, these touches of discreet opulence inspire and delight. We do this through our knowhow, as real connoisseurs, and through our knowledge of guests, as real people.