Your day to day
Our People
•Develops a public relations programme for the hotel based on its marketing goals
•Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
•Establishes sales leads from the study of magazines, newspapers and from personal contacts, coordinates sales leads with Banqueting and Sales Departments
•Disseminates corporate press releases to appropriate local trade and consumer media
•Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
•Drive a great working environment for teams to thrive – connect departments to create sense of one team
•Interact with outside contacts: guests, vendors, and other contacts as needed
•Develop and maintain great working relationships with key clients and outside contacts to increase revenue
Financial Returns
•Hit all personal/team sales goals and maximize profitability
•Help prepare the departmental budget and financial plans including the hotel marketing plan
•Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
•Produce monthly reports and marketing forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
•Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate. Maintains mailing list/contact file. Maintains hotel photo file. Develop hotel gifts and giveaways. Co-ordinates hotel photography when required. Monitors awareness of competitor activities and use information when developing strategies.
•Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel
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Guest Experience
•Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
•Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
•Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
•Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
Responsible Business
•Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
•Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
•Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
•Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquiry
•Identify improvements to marketing activities and overall hotel sales performance and work with other departments
•Ad-hoc duties – unexpected moments when we have to pull together to get a task done
Accountability
To maintain the standard of the company and be a team player. Assist the Cluster DOSM and DOSM-Corporate in the department through the resources available to you.
What we need from you
•Bachelor’s degree / higher education qualification / equivalent in marketing or related field
•Two or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
•Strong knowledge of local businesses and business trends required
•Must speak local language(s)
•Other languages preferred
How do I deliver this?
We genuinely care about people, and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.
Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.
·True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
·True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
·True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
·True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.
