Marketing Communication & Public Relations Manager
Hotel Brand: InterContinental
Location: Thailand, Chiang Mai
Hotel: Chiang Mai The Mae Ping (CNXWC), 153 Sridonchai Road Chang Khlan, Mueang Chiang Mai, 50100
Job number: 149634
Key Responsibilities Brand & Marketing Strategy
- Develop and implement an annual Marketing Communications Plan aligned with hotel business goals, IHG brand standards, and local positioning.
- Lead content creation, design, and distribution of all branded materials including brochures, e-newsletters, press kits, and digital media.
- Manage hotel presence on IHG.com, OTAs, Google Business, and third-party platforms to ensure content accuracy and appeal.
- Work with key departments to support marketing of rooms, dining, wellness, meetings, weddings, and signature events.
- Oversee the hotel’s digital footprint, including website SEO, Google Ads, Meta Ads, and social platforms (Facebook, IG, TikTok, YouTube).
- Curate engaging social media content to inspire travel, promote offers, and build loyal follower communities.
- Collaborate with IHG’s digital and CRM teams for campaign rollouts, guest email programs, and traffic reports.
- Monitor and respond to online reviews on platforms such as TripAdvisor, Google, and social media, aligning with brand voice and tone.
- Develop strong relationships with media, influencers, bloggers, and tourism organizations to generate coverage and positive exposure.
- Write and distribute press releases, hotel news, and executive interviews to local and international media.
- Host media stays, press events, FAM trips, and coordinate on-brand image and messaging at all times.
- Handle hotel crisis communications with discretion and professionalism in alignment with IHG protocols.
- Support the launch and marketing of new dining concepts, spa offerings, seasonal packages, and corporate campaigns.
- Work closely with the F&B, Spa, and Events teams to develop creative promotions and collaborations.
- Ensure all promotions reflect the luxury image of InterContinental and elevate guest expectations.
- Work closely with IHG Corporate Communications, Regional Marketing, and Digital Support teams.
- Lead weekly marketing meetings and align strategies with the Sales and Revenue teams.
- Monitor marketing KPIs and provide monthly reporting on ROI, media exposure, and digital metrics.
- Manage the marketing budget, ensuring all expenditures are aligned with return-focused strategies.
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- Minimum 5 years of experience in hotel marketing or public relations, preferably in a luxury or lifestyle brand.
- Strong knowledge of digital marketing, social media, content creation, and PR strategy.
- Excellent command of written and spoken English and Thai; proficiency in Chinese is a plus.
- Outstanding copywriting, visual storytelling, and branding skills.
- Experience working with Adobe Creative Suite, CMS, CRM tools, Meta Business Suite, and analytic dashboards.
- Creative, culturally aware, detail-oriented, and brand-driven.
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