Manager, Marketing Technology & Data
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Address: 上海市, Shanghai, Shanghai, China
Job number: A561256181
This role is responsible for driving the optimization of marketing technology capabilities, customer data applications, AI-enabled marketing solutions, and marketing performance across Greater China. The position sits at the intersection of marketing, data, and technology, partnering closely with commercial and marketing teams, including Loyalty, Shared Services, Brand, Product, and external agency partners to enhance marketing capabilities, improve customer data usage, and drive business performance through scalable MarTech solutions, automation, AI-driven capabilities, and data-driven insights.
Your day to day
• Drive the development and optimization of MarTech and customer data capabilities across CRM, CDP, marketing automation, audience targeting, lifecycle marketing, and campaign measurement to support business growth and marketing effectiveness.
• Partner with commercial, marketing, analytics, product, and technology teams to translate business needs into scalable marketing solutions, reporting frameworks, and data applications.
• Lead marketing performance and measurement initiatives, including dashboard development, campaign analysis, experimentation, attribution, MMM initiatives, and performance optimization through tools such as SQL, Python, Tableau, and data warehouse platforms.
• Collaborate with global analytics and technical teams on customer data integration, governance, tracking, and operational processes to ensure data quality, compliance, and scalability.
• Explore opportunities to apply AI and automation to improve marketing operations, customer engagement, and decision-making efficiency.
What we need from you
• Bachelor’s degree or above in Marketing, Business Analytics, Data Science, Computer Science, or related field.
• 6–8 years of experience in MarTech, CRM, marketing analytics, digital marketing, or related areas.
• Strong understanding of customer data, segmentation, lifecycle marketing, and marketing performance measurement.
• Experience working cross-functionally with both business and technical teams in a fast-paced environment.
• Strong analytical, problem-solving, and stakeholder management skills.
• Familiarity with tools such as Tableau, Power BI, SQL, CDP/CRM, or marketing automation platforms preferred.
• Excellent communication skills in both English and Chinese.
• Experience in hospitality, travel, loyalty, or consumer-facing industries is a plus.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
