Manager, Global Commercial & Marketing Strategy

Role Purpose

The Global Commercial & Marketing Strategy team works across the brand portfolio and delivery functions of the Global Commercial & Marketing organization to drive key business decisions against the highest impact areas, informing portfolio and organization strategy. As a member of the strategy team, you will work closely with Director and VP of Global Commercial & Marketing Strategy to deliver insightful and company-leading analyses of IHG, markets, and competitors required to evolve and drive execution of IHG’s global commercial & marketing strategy. The Strategy Manager will use rigorous analytical and financial modeling skills to construct frameworks and business models to analyze key issues facing the company and its brands and recommend answers to complex business questions that enable long-term revenue and profit growth.

Key Accountabilities - 

• Enable strategy team members and project leaders to deliver the highest value customer growth initiatives by providing analytical support, problem insight, and driving key deliverables.
• Develop persuasive and compelling storylines around strategic initiatives for discussion and consensus. 
• Build/maintain appropriate financial, market, industry, and consumer models to support planning and analysis work.
• Provide leadership for workstreams within larger strategy projects. Assist or lead on multiple work streams within complex projects all the way from project structuring to implementation planning, effectively navigating a complex multi-region, multi-function matrix organization.
• Build key relationships with colleagues in other departments and collaborate on data analysis and strategic initiatives.
• Develop presentations to support strategy discussions at Leadership Committee, project steering committees, and occasionally Board of Directors meetings.
• Maintain/integrate/leverage current information sources of competitor intelligence and industry trends, including ongoing analysis leading to new insights for senior management.
• Identify and capture key regional challenges and opportunities across portfolio of brands based on consumer insights, brand health tracking, competitive intelligence, market developments.
  
   

Key Skills & Experiences

Education – 

Bachelor’s degree in Business, Strategy, Finance or a relevant field of work, or an equivalent combination of education and work-related experience. MBA preferred.

Experience –

Likely to be 2-4 years in progressive work experience in strategy, consultancy, or 5-7 years corporate level experience with exposure to a broad range of strategy issues. Previous travel industry experience is desirable but not required. Previous leisure/hospitality, franchise industry, or brand strategy experience is desirable but not required.

Interpersonal and Technical Skills and Knowledge –
 

• Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions.
• Experience framing complex problems and providing structured analysis and recommendations via visualization and storytelling.
• Excellent communication skills, both verbal and written to address all levels within the organization to develop consensus.
• Excellent interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis.
• Ability to balance multiple projects, priorities, and stakeholders and prioritize and manage time effectively.
• Strong financial modeling (DCF, NPV, accounting) / analytical skills.
• High degree of accountability, self-motivation, and personal responsibility.
• Results oriented.