Manager, Field Digital
Location: United States, Georgia, Atlanta
Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 168426
Hiring Salary: USD 90,000.00 - 100,000.00 YEARLY
To drive incremental room night revenue and loyalty contribution globally through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging customer databases and insights to increase enrollments, share of wallet and activation rates among lapsed and valuable active members. Ensure program marketing initiatives support overall multi-brand and relationship marketing vision, objectives and goals while remaining competitive in the frequent travel market.
Your day to day
- Deliver relevant direct marketing growth, retention and win-back programs through differentiated personalization strategies, segmentation, A/B test design, and direct response metrics and measurement.
- Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication programs.
- Evaluate pro-forma and post program/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
- Facilitate planning conversations with cross functional stakeholders and SMEs to align program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed)
- Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives, ensure appropriate involvement from key stakeholders and promote effective socialization and exposure of campaigns.
What we need from you
- Bachelor’s or master’s Degree in a relevant field of work or an equivalent combination of education and work-related experience.
- Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
- Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
- Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
- Experience with campaign management and email marketing tools (MRM and Story).
- Firm grasp of relational database concepts.
- Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
- Ability to direct creative processes (es) to build compelling messaging and creative concepts.
- Experience in handling sensitive consumer data such as financial records a plus.
- Experience with identifying marketing opportunities utilizing third party information.
- Ability to translate observations into finding and business applications.
- Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
- Multi-lingual skills a plus
Location – US remote
The salary range for this role is $90,000.00 to $100,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
- For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Hiring Salary: USD 90,000.00 - 100,000.00 YEARLY
