Holiday Inn Express & Suites Singapore Novena - Assistant Director of Sales - Corporate

The Assistant Director of Sales – Corporate is responsible for maximizing revenue opportunities in the areas of room reservations by driving sales acquisitions, maximizing business opportunities and increasing business conversions. 

He/she is knowledgeable on local and international market trends and will recommend strategic sales initiatives to win the business and maintain hotel's market leader position as preferred hotel for international and local business.

Your day-to-day

• Assist the Director of Sales in management of all sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of sales team.
• Support the Director of Sales in maintaining business excellence and guiding the team to achieve business goals.
• Work with Director of Sales on manpower planning and management needs.
• Provide total account management to assigned corporate accounts to maintain and develop new business opportunities for the hotel, thereby increasing market share of existing accounts to achieve budgets.
• Undertake research, for example via telesales or street walks to identify new potential accounts. Identify and generate sales leads for business development from all available channels.  
• Utilise knowledge of local and international corporate segments to drive and support business acquisition and conversion.
• Maintain contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications. Provides direction on and conducts market research. Maintain close liaison with Regional/Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support.
• Attend major trade shows/fairs to represent and promote sales for the hotel.  
• Organize and attend major sales/ PR related functions within the hotel.
• Conduct sales visits, product presentations (including virtual sessions), site inspections and attend trade shows/fairs to drive business acquisitions.
• Keep up to date with market trends, market conditions, competitor developments and customer performance and communicate this information to DOS.
• Maintain and ensure the smooth operation of all assigned corporate accounts in consultation with the DOS on all matters. 
• Maximise group room revenue and maintain accurate room blocks including group attrition.
• Maintain accurate and timely update of groups to support forecast accuracy.
• Qualify business opportunities, prepare corporate rate agreements based on static rates or dynamic rates contracting.
• Ensure accurate rate loading upon signed agreement returned to hotel or RFP accepted.
• Respond to all groups' enquiries and work with groups, meetings and events team to drive business conversion.
• Other duties as assigned by Supervisor.

• Degree or higher education qualification or equivalent in marketing or related field.
• Minimum 5 years' experience in a similar role/industry with a proven track record.
• Corporate, Leisure, OTA experience and event sales background an advantage.
• Strong strategic-thinking skills.
• Excellent organisational and planning skills.
• Self-motivated and results-focused.