Franchise Hotel - Marketing - Internship

Hotel Brand: Vignette Collection
Location: United Arab Emirates, Dubai

Hotel: Th8 Palm Dubai Beach Resort - (DXBPM)

Job number: FRDXBPM4247

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This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.

About Us

Vignette Collection is a diverse group of luxury hotels with a fresh focus, offering guests a more authentic and thoughtful way to travel. We've created a collection brand that gives guests and colleagues an inspiring new choice. One that puts people at the heart of everything we do, to reframe luxury hospitality for the better. Our hotels are unique in their own right, with their own distinct outlook and story to tell.

Your day to day

• Execute and support daily marketing initiatives across both properties (resorts, restaurants , spa , beach club)

• Manage and monitor all social media channels (Instagram, Facebook, TikTok , YouTube) including daily posting , stories , DMs , and comment management

• Coordinate CRM activities (email marketing, database segmentation , guest journey flows) using IHG and third-party tools

• Support SEO/SEM efforts by liaising with digital agencies or internal stakeholders; update Google Business profiles and assist in paid ad campaign execution

• Plan and participate in photoshoots and content creation days

• Liaise with operations teams (F&B , Spa , Front Office) to gather content , feedback , and campaign updates

• Assist in creating basic digital content using Canva or Adobe tools when needed

• Track , analyze, and report on campaign performance, social engagement , and digital KPIs monthly

• Maintain internal asset libraries , marketing calendars , and digital content trackers, followed by using appropriate naming conventions .

• Provide weekend or evening support during key events , hotel activations , or influencer engagements

• Ensure alignment with IHG and Wyndham brand guidelines across all marketing activities

• Support PR and influencer initiatives including welcome letters, stay coordination, and post-stay tracking.

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What we need from you

• Bachelor's degree in Marketing, Communications, or related field

• Strong understanding of social media best practices, analytics, and scheduling tools (eg, Meta Business Suite)

• Excellent written and verbal communication skills

• Confident in creating reports and analyzing data using Excel, PowerPoint, Meta Insights

• Flexible, proactive , and detail-oriented with strong organizational skills

• Ability to work in a fast-paced environment and multitask across multiple properties

• Fluency in English is required; Arabic is a plus

• Willingness to work weekends and extended hours when needed.

What we offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you'll become part of our hotel family.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.