Franchise Hotel - Hotel - Corporate Sales Manager

About Us

SG HIEX Welland Inc. is proud to be part of the IHG franchise family. We are excited to introduce our first IHG property within the portfolio, the award-winning Holiday Inn & Suites Welland. Located just minutes from Niagara Falls and the region’s renowned wineries, our hotel offers a uniquely serene setting where guests can enjoy views of open fields, a peaceful pond, and local wildlife right from the breakfast area. We are seeking career-minded individuals who share our passion for genuine hospitality. Our commitment is to consistently exceed guest expectations through exceptional service, unmatched cleanliness, and memorable experiences. A “perfect stay” isn’t just our standard, it’s what we strive to deliver every day. We take pride in supporting our team and creating an environment where service excellence is more than a goal; it’s our culture. If you are dedicated, guest-focused, and excited to build a rewarding career in this truly unique industry, we would be happy to welcome you to our team.

Your day to day

We are seeking an energetic Corporate Sales Manager skilled in building and maintaining client relationships, implementing sales strategies, and ensuring compliance with IHG brand standards and corporate policies. The ideal candidate will have proficiency in corporate and government account management, strategic sales planning, business case development, revenue optimization, and RFP management.

The Corporate Sales Manager is responsible for planning, directing, and evaluating all sales activities for corporate and government accounts to achieve our revenue targets. The role involves establishing sales policies and procedures, developing strategic plans for new products and services, leading the sales team, and maintaining long-term relationships with corporate clients and IHG-certified vendors. The position ensures alignment with IHG brand standards, revenue optimization, and compliance with corporate policies.

If you have a charismatic personality, are a strategic thinker with business acumen and a customer-first mentality, and have experience working in a large international hotel chain, with training and/or experience in corporate sales, we look forward to hearing from you at gm@hiexwelland.com. Please include “Corporate Sales Manager” in the subject line.

Main Duties and Responsibilities

Strategic Sales Planning and Policy Development

• Plan, organize, and evaluate the activities of the corporate sales department in alignment with our organizational goals.
• Establish policies and procedures for sales operations, ensuring consistency with IHG brand standards and operational guidelines.
• Develop strategic business sales plans for corporate packages, groups (sports and other large organizations) and government or corporate account initiatives.
• Collaborate with IHG Revenue Management for the hire team to communicate brand messaging and promotional strategies to target markets.

Corporate Account and Client Relationship Management

• Build and maintain strong relationships with corporate clients, government organizations, and Sports or large event groups.
• Attend monthly IHG corporate sales calls to enhance corporate knowledge and implement best practices.
• Understand client requirements, prepare tailored proposals, and negotiate contracts to meet client needs and organizational objectives.
• Monitor and nurture key accounts to ensure satisfaction, loyalty, and long-term business growth.
• Promote hotel brand programs, loyalty memberships, and corporate solutions to increase revenue opportunities.

Sales Leadership and Team Management

• Recruit, organize, train, and manage the corporate sales team to achieve departmental targets.
• Provide coaching, performance evaluations, and guidance to staff to maintain high standards of client engagement and revenue generation.
• Lead the team in handling RFPs, business case analysis, and corporate rate negotiations (LNR/KNR) to achieve business objectives.

Revenue Management and Market Analysis

• Attend and actively participate in revenue calls, providing insights on occupancy trends, rate performance, and strategic recommendations.
• Conduct market volume analysis, competitor benchmarking, and trend forecasting to identify business opportunities.
• Utilize IHG business case analysis tools to maintain revenue consistency, optimize yield, and support strategic decision-making.
• Prepare detailed production, performance, and market reports for senior management review.

Cross-Functional Collaboration

• Coordinate with front office, reservations, operations, and marketing teams to ensure seamless execution of corporate and group bookings.
• Support corporate events, conferences, and business functions according to client requirements.
• Liaise with regional and global IHG sales teams to implement revenue and growth strategies, ensuring client satisfaction and brand consistency.
• Conduct market and volume analysis.

What we need from you

Key Skills and Competencies

• Strong leadership and team management skills in a corporate sales environment
• An ability to excel in corporate account management, business case analysis, RFP handling, and strategic sales planning.
• Proficiency in Meeting Broker, Cvent, Hotel Planner, IHG Concerto, and Opera property management system.
• Knowledge in city volume analysis, revenue optimization, and performance reporting.
• Excellent communication, negotiation, and client relationship-building skills.
• Training in IHG Way of Sales, Business Case Analysis, and Corporate Rate Management (preferred)
• Language: English

Preferred Education and Training

• Bachelor's Degree
• 1-2 years of experience in the hospitality sector in a similar position preferred
• Advanced knowledge of the Opera property management system.
• IHG University – Sales & Revenue Certification
• IHG Way of Sales Training (Corporate & Relationship Management)
• Meeting Broker RFP Certification
• Cvent Event Management Certification
• Revenue Call Participation & Business Case Analysis Training
• Market Volume Analysis and Strategic Forecasting
• Human Trafficking Awareness & Prevention Certification
• Health & Safety Supervisor Awareness (5 Steps)
• WHMIS and PCI DSS Certification
• True Hospitality Service Skills & Brand Standards Training

Possession of a valid driver’s license and a criminal record check are required.

What we offer

Remuneration: $57-60 per hour, 40-44 hours per week ($119,000-$125,000 annually)

Benefits: Standard company benefits including health and dental, life insurance, paid training opportunity, and paid mileage.