Franchise Hotel - Commercial Director
Hotel Brand: VOCO Hotels
Location: United Arab Emirates, Dubai
Hotel: VX Monaco Hotel – Dubai World Islands - (DXBCA)
Job number: FRDXBCA4383
This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.
By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.
About Us
Join voco™ hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco™ hotels.
The Commercial Director is responsible for driving the overall commercial strategy of voco Dubai Monaco & voco Dubai Nice, The Heart of Europe maximizing revenue across all business segments and ensuring strong market positioning. This role oversees Sales, Marketing, Revenue Management and Events to ensure cohesive performance and sustainable business growth.
Your day to day
The ideal candidate will demonstrate exceptional leadership, analytical strength, and business acumen, with the ability to balance strategic vision and operational execution.
A little taste of your day-to-day:
Every day is different, but you’ll mostly do:
Strategic Leadership
- Develop and implement a comprehensive commercial strategy for both the Hotel and Residences to deliver revenue and profitability objectives.
- Ensure all commercial functions operate cohesively under a unified business vision.
- Identify market trends, competitor activities, and emerging opportunities to strengthen market share.
- Provide commercial insights and recommendations to support long-term strategic decision-making.
Revenue & Sales Management
- Drive the Sales strategy across corporate, MICE, leisure, and long-stay segments to achieve and exceed revenue targets.
- Oversee Revenue Management and pricing decisions to ensure optimal business mix and yield.
- Forecast accurately, monitor performance, and implement corrective actions where needed.
- Maintain strong client relationships, ensuring key accounts and partnerships are developed and retained effectively.
Marketing & Communications
- Lead the Marketing and Communications strategy in line with brand standards.
- Maximize brand visibility, reputation, and digital presence in local and international markets.
- Oversee promotional campaigns, public relations, and partnerships to support business objectives.
Team Leadership & Development
- Lead, mentor, and develop a diverse commercial team, creating a culture of accountability, collaboration, and excellence.
- Provide regular coaching, performance reviews, and professional development opportunities.
- Encourage innovation and best practices across commercial functions.
Collaboration & Compliance
- Partner closely with the General Manager and Finance teams to align commercial plans with the broader business strategy.
- Ensure adherence to policies, brand standards, and compliance requirements.
- Represent the property at industry events, client meetings, and networking forums to enhance business visibility.
What we need from you
What we need from you:
- Bachelor’s degree in Business Administration, Marketing, or Hospitality Management; a Master’s degree is an advantage.
- Minimum 7 years of progressive commercial leadership experience within a luxury or upper-upscale hotel environment.
- Demonstrated success in developing and executing revenue and sales strategies with measurable results.
- Strong analytical, negotiation, and decision-making skills.
- Excellent communication and stakeholder management abilities.
- In-depth knowledge of digital marketing, pricing, distribution, and revenue optimization.
- Familiarity with IHG systems (Opera PMS, Concerto, Business Intelligence tools) preferred.
- Experience in the UAE & GCC market.
What we offer
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you’ll become part of our hotel family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
