Field Marketing Services Manager

We have an opportunity for a German-speaking Field Marketing Services Manager to join our Europe Field Marketing Services team on a 12-month fixed-term contract, based in either Windsor, UK or Frankfurt, Germany.

In this role, you'll act as the strategic marketing partner to a portfolio of franchised hotels across Europe. Your focus: activating IHG's digital marketing tools and services to help hotels deliver incremental, profitable revenue and hit their commercial goals. It's a role where insight meets action, and where the relationships you build directly shape how our hotels show up to guests.

What you'll do

• Be the primary marketing point of contact for your portfolio of hotels, building strong, trusted relationships with their teams
• Deliver data-driven insights and lead regular performance conversations with both hotel and internal stakeholders
• Develop tactical marketing plans that drive revenue, bookings and occupancy
• Coordinate end-to-end campaign delivery, from brief to activation
• Use IHG's digital tools and platforms to maximise hotel performance and guest engagement
• Juggle multiple projects at once, hitting timelines and milestones along the way
• Educate hotel teams on digital marketing best practice and the trends shaping our industry
• Collaborate across digital, revenue and marketing teams to keep everyone aligned and moving in the same direction

What success looks like

• Hotel revenue, bookings and occupancy are climbing
• Campaigns and initiatives land smoothly and on time
• Your hotels feel supported, engaged and well-served
• Insight and performance reporting are sharp, clear and useful
• Marketing plans are executed seamlessly

What you'll bring

• Fluent German (essential) and strong written and spoken English
• Marketing experience within hospitality or another consumer-focused environment
• A solid grasp of digital marketing channels and CRM
• The ability to read the data and translate it into action, not just charts
• Excellent stakeholder management and influencing skills; you can hold your own with hotel GMs and internal leaders alike
• Strong project management chops, with the ability to handle multiple priorities without losing the thread
• A proactive, solutions-focused mindset and a genuine drive to deliver results

Ready to join our extraordinary world?

If this sounds like the next step for you, we'd love to hear from you. Hit apply, send us your CV, and let's talk about how you can help shape the future of marketing for hotels across Europe

Closing date for applications Friday 5th June 2026 however interest will be reviewing on a rolling basis and the post may close earlier. Please don't delay your application.

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