Director of Sales & Marketing - Hotel Indigo Bangkok Wireless Road

Essential Duties and Responsibilities – (Key Activities of the role)

Hotel Specific: 

• Produce Strategies and SMART Action Plans related to the Sales/Marketing Revenue Plan to ensure revenue budgeted objectives and Key Performance Objectives are achieved.
• Develop and drive execution of 1 to 3 year strategic Sales & Marketing Plan which talks to the IHG wheel, hotel or destination, review performance, successes, analyze opportunities and adjust approach. 
• Support the execution of the brand hearted agenda, improve guest experience at the hotel level and build brand health to include positioning workshops, develop a greater understanding of the target and core customer for hotel/resort.
• Create and implement SMART programs to achieve top-line RGI out-performance through:
  • Increasing average rate
  • Increasing overall occupancy
  • Increasing business volume during off-peak periods.
  • Increasing local Food & Beverage and Banquet/Wedding Sales.
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but not limited to, tournaments, balls, parties, gastronomic festivities, etc. 
• Review regularly activity reports and ensure targets and Sales objectives are met.
• Investigate potential markets by: 
  • Reviewing government statistics on visitors to the city/resort destination/country.
  • Analyzing competition's sales/promotion efforts.
  • Studying various reference , internal customer data and industry publications for sales leads 
  • Leverage the IHG Sales and Marketing System Globally and Regionally for key source markets.
• Manage the development of new products and services through effective Sales and Marketing Plans.
• Embed IHG Way of Sales and Marketing into team and ensure Sales team are using Sales Standard Operating Procedures effectively.
• Work with Human Resources on manpower planning and management needs and ensure team have clear KPO targets.
• Work with Director of Finance in the preparation and management of the Department’s budget.
• Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

REQUIRED QUALIFICATIONS 

Required Skills:

• Leadership, outline vision, strategic direction, provide clear direction, effective communication skills, stimulate high performance standards, create culture of execution, accountability and out performance, ensure focused on right areas.
• Market, understand macro key drivers and competitor stance to drive key win strategies and market share above competitors. 
• People, build talent/coaching and development, active management of succession planning, stretch assignments, exposure opportunities, PDP Management, develop organization charts for tomorrow, build team’s skills through effective training.
• Owners engagement, demonstrate value of the IHG Sales and Marketing Machine, earn benchmark status.
• GM and hotel engagement-ensure alignment, deliver on brand, hotel positioning, correct pricing, seen as a senior business partners by Area DOSM and General Managers.
• Responsible business, support IHG’s/Hotel’s community strategy at Area level.