Director of Sales & Marketing

The Director of Sales & Marketing is a key executive team member responsible for driving revenue growth through strategic leadership in sales, marketing, and business development initiatives. This role oversees all sales channels—corporate, leisure, group, MICE, and digital marketing—while working closely with the General Manager to position the hotel competitively in the market. The ideal candidate is a results-driven leader with strong commercial acumen and deep knowledge of the hospitality industry.

YOUR DAY-TO-DAY:

Sales Leadership

• Develop and execute the hotel’s annual sales and marketing strategy to achieve revenue and occupancy goals.
• Lead and manage the sales team, providing direction, performance coaching, and professional development.
• Identify and pursue new business opportunities in corporate, group, leisure, and MICE segments.
• Build and maintain relationships with key clients, partners, and accounts.
• Collaborate with the Revenue Management team to optimize pricing, inventory, and distribution strategies.

Marketing & Brand Management

• Oversee hotel marketing initiatives, including advertising, public relations, digital marketing, and social media campaigns.
• Ensure consistent brand representation across all channels and guest touchpoints.
• Monitor market trends, competitor activity, and customer feedback to inform positioning and messaging.
• Manage the hotel website, third-party listings, SEO/SEM performance, and content creation.

Financial & Strategic Planning

• Prepare annual sales & marketing budgets and forecasts, tracking performance and return on investment (ROI).
• Analyse sales reports and KPIs to identify opportunities for growth or improvement.
• Participate in business planning, budgeting, and hotel leadership meetings.
• Ensure all sales and marketing activities comply with brand standards and legal/regulatory requirements.

WHAT WE NEED FROM YOU:

• Minimum 5–7 years of experience in hotel sales and marketing, with at least 2 years in a leadership role.
• Proven track record of achieving or exceeding revenue goals.
• Strong knowledge of local and international market segments.
• Proficiency in hotel systems (PMS, CRM, RFP tools) and digital marketing platforms.
• Excellent leadership, negotiation, and presentation skills.
• Ability to work collaboratively with cross-functional teams.

WHAT YOU CAN EXPECT FROM US:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life – including a full uniform, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our well-being framework, we are committed to supporting well-being in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.