Director of Sales and Marketing




Hotel Brand: Crowne Plaza Hotels & Resorts
Location: Australia, Australian Capital Territory, Canberra
Hotel: Canberra (CBRBS), 1 Binara Street, 2601
Job number: 154200
We are looking for a Director of Sales and Marketing to join our team at the Crowne Plaza Canberra.
The Director of Sales & Marketing is responsible for leading and developing the sales, marketing, and revenue management resources to deliver a commercial success for our owners and IHG. The position reports to the hotel General Manager and works closely with the IHG portfolio and support center teams to deliver on our goals accross events, sales and revenue.
A taste of your day-to-day
Manage key relationships with leaders, third parties, and IHG regional teams to align strategic direction and foster collaboration. Responsibilities include
- Foster a high-performance cross-functional culture by driving collaboration across revenue, marketing and operations teams.
- Drive a great working environment for teams to thrive – connect departments to create sense of one team
- Utilise data-driven insights to optimise pricing strategies, market positioning and revenue growth.
- Develop innovative guest engagement strategies to drive repeat business with a focus on personalised experiences across transient segments.
- Lead and execute the long-term commercial strategy of the hotel ensuring alignment with brand standards and owner expectations.
- Collaborate with IHG’s global and regional teams to align strategies with brand objectives.
What we need from you
- Proven experience in a senior Hotel sales & marketing leadership role.
- Strong commercial acumen with a track record of achieving revenue targets.
- Exceptional leadership skills with the ability to inspire and develop a dynamic team.
- Expertise in digital marketing, branding, and strategic partnerships.
- Excellent communication and relationship-building skills.
What you can expect from us
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.