Director of Sales and Marketing




Hotel Brand: Kimpton
Location: United Kingdom, London
Hotel: Fitzroy London (LONLP), 1-8 Russell Square, Bloomsbury, WC1B 5BE
Job number: 148216
Kimpton Fitzroy London are looking for a Director of Sales and Marketing to join their luxury hotel in Central London!
Kimpton Fitzroy London is all about providing a contemporary luxury hotel experience whilst building heartfelt human connections with guests and colleagues – we call it the Stay Human project. Our team are focused on providing our guests with 5* service and making heartfelt human connections with our team members too.
Who you are is who we are, if you want to work in a hugely diverse team where everyone is welcome – this is the place for you!
The Director of Sales and Marketing reports to the General Manager and is responsible for the overall achievement and delivery of the sales and marketing strategy for the hotel. Maximizing commercial efforts through structured planning and action to achieve/exceed budgeted targets in all revenue areas.
Key Responsibilities:
Leadership & Strategy:
- Lead, coach, and develop a high-performing commercial team including Sales, Marketing and Events.
- Foster a dynamic, collaborative, and high-performance culture while ensuring effective employment of resources.
- Build trust with internal and external stakeholders including Executive Committee and Corporate leadership.
Sales & Marketing:
- Oversee key account management and provide support for strategic partnerships.
- Lead the development and execution of sales strategies to optimize group, corporate, and luxury leisure segments.
- Represent the hotel in commercial forums, travel as required and maintain strong relationships within the IHG network and luxury hospitality sector.
- Develop and execute an integrated Annual Sales & Marketing Plan that supports brand positioning and aligns with commercial revenue goals.
- In partnership with the Director of Revenue, provide strategic guidance and implement robust pricing and revenue strategies to maximize RevPAR and overall profitability.
- Monitor market trends and ensure both properties stay ahead of competitors in positioning, messaging, and customer engagement.
To succeed in this role, you will need:
- A minimum of three to five years' experience in a Senior Director role within luxury hospitality.
- Proven track record in a commercial environment.
- A strategic mindset with good understanding of sales, marketing, and revenue.
- Bachelor's degree in Business, Sales, Marketing, or Hospitality Management preferred.
- Exceptional leadership and communication skills, with the ability to influence, inspire, and deliver results.
- Strong financial and budget management acumen.
- Creative mindset with the ability to identify new opportunities and innovate within a structured brand environment.
- High degree of professional integrity and a hands-on, collaborative approach.
- Flexibility to travel to key markets as needed.
- Fluency in English required; additional language skills are an asset.
We are committed to offer and provide our Director of Sales & Marketing with a competitive salary and a large range of benefits:
- Competitive salary plus sales bonus and great IHG perks!
- 33 days holiday each year, including bank holidays,
- Comprehensive Company Medical scheme for you and your dependants.
- A generous life insurance programme
- We provide every employee company sick pay.
- Access to Wagestream a financial wellbeing app giving you the opportunity to save, track and withdraw your pay as you earn it.
- Worldwide employee and friends & family hotel room discounts
- Food and Beverage discounts at the delicious Fitz bar and Fitz Brasserie
- Free meals whilst on duty prepare by skilled chefs!
- Discounts off your supermarket shop, other shopping, and experiences through our portal!
But above all you will have space to:
Be Yourself! We support you to be the best version of yourself within your professional and personal life. You will be able to participate in monthly well-being activities, talk to our Mental Health First Aiders and access our confidential colleague support line.
Lead Yourself! Empowerment is key and we want to see you thrive. We want you to lead your career and we will provide you the tools and knowledge to help you get there. Whether you want to become a Mental Health First Aiders, gain Leadership Skills, become a Departmental Trainer or the next General Manager.
Make it Count! Every small or big milestone will be rewarded and celebrated as a memorable experience.Because what you do matters. You matter!
We are open 7 days a week 365 days a year and need people to work a range of shifts and days - this means we can offer great flexibility if required.
Please click ‘apply’ now!
You must meet the legal requirements to work in the UK.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, colour, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
Who we are
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.