Director of Sales (Ho Chi Minh Based)

Vision & Brand Commitment

As Director of Sales, I fully embrace the vision of Six Senses to help people reconnect with themselves, others, and the world around them. Guided by our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsibility, playfulness, and pioneering wellness, I am committed to delivering exceptional guest journeys while developing hosts to become the very best versions of themselves.

Sustainability Commitment

Sustainability remains at the core of Six Senses operations. I will ensure compliance with all environmental and social responsibility directives, including waste reduction, elimination of single-use plastics, responsible sourcing, and adherence to Sustainability Guidelines.

Out of the Ordinary Experiences

I will deliver “Out of the Ordinary” experiences that inspire, delight, and create meaningful stories. By blending innovation, surprise, authenticity, and thoughtful details, every guest interaction will be transformed into a memorable wellness journey.

Key responsibilities include:

1. Sales Strategy & Revenue Growth

• Develop and execute a comprehensive sales strategy aligned with the resort’s wellness positioning and revenue goals.

• Drive room, villa, retreat, and long-stay sales across key source markets (FIT, luxury leisure, wellness travel, and groups).

• Identify emerging markets and new revenue opportunities within wellness tourism and experiential travel.

2. Market Development & Partnerships

• Build and maintain strong relationships with luxury travel advisors, tour operators, DMCs, and wellness travel partners.

• Represent the resort at international sales missions, trade shows, and industry events.

• Collaborate with brand partners, retreat leaders, and corporate wellness groups to attract high-value business.

3. Leadership & Team Management

• Lead, mentor, and develop the sales team to deliver consistent performance and brand-aligned service.

• Set clear sales targets, KPIs, and accountability frameworks.

• Foster a collaborative culture with marketing, revenue management, and operations teams.

4. Collaboration & Commercial Alignment

• Work closely with Marketing to ensure consistent messaging, storytelling, and campaign alignment.

• Partner with Revenue Management to optimize pricing strategies, forecasting, and demand generation.

• Support the creation of bespoke wellness packages, retreats, and seasonal offerings.

5. Reporting & Performance Analysis

• Prepare regular sales reports, forecasts, and market insights for senior leadership.

• Monitor competitive trends within luxury and wellness hospitality in Vietnam and the region.

• Ensure sales activities deliver strong ROI and long-term brand value.

Responsible Business & Compliance

All operations will be conducted ethically, transparently, and in compliance with local laws and company policies. I will ensure a safe and secure environment for guests, hosts, and assets while maintaining positive relationships with local communities and stakeholders.

Skills & Experience

The role requires:

• Bachelor’s degree in Hospitality, Business, Marketing, or related field.

• Minimum 7–10 years of progressive sales leadership experience in luxury hospitality or wellness resorts.

• Strong knowledge of Vietnam, Asia-Pacific, and key long-haul source markets.

• Proven success in building international sales networks and high-touch client relationships.

• Excellent communication, negotiation, and presentation skills.

• Passion for wellness, sustainability, and experiential travel.

• Strategic thinker with a hands-on, relationship-driven approach.

• Culturally aware and adaptable, with experience working in multicultural environments.

• Results-oriented while remaining aligned with luxury service values.

I maintain a thorough understanding of Six Senses brand standards, operational guidelines, and service philosophy.

Who we are

Six Senses serves as a changemaker and maintains a leadership commitment to community, sustainability, emotional hospitality, wellness, and crafted experiences, infused with a touch of quirkiness.

Whether an exquisite island resort, mountain retreat, or urban hotel; Six Senses unites a diverse, multinational, and multicultural portfolio of properties. Each host brings to life the values in their own way, while delivering on the brand’s vision: to reawaken people’s senses so they feel the purpose behind their travels and ultimately reconnect with themselves, others, and the world around them.

You’re about to be the author of this journey that takes you through life’s undiscovered passageways, hidden treasures, and meaningful experiences.

It’s a story unlike any other. Out of the ordinary, one could say. A journey across lands and seas, a tale about what it means to connect to the world around us.

Let the journey begin.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.