Director of Marketing

Keys to Success:

• Builds a close alignment with on-property, regional, and brand marketing teams.

• Successfully executes the tactical elements of the annual marketing plan.

• Strong project management skills, with the ability to prioritize multiple projects at once.

• Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

• Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Leads the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards. Monitor and enforce brand standards to ensure proper logo usage and brand identity consistency across all deliverables.

• Plan & Budget: Leads the development of strategic marketing plans. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Monitor and manage monthly marketing spend to maintain budget alignment, proactively adjusting allocations based on the annual marketing plan and performance needs.

• Agency Point of Contact: Will be responsible as the day-to-day agency point of contact to ensure execution of plan. (if agency support exists)

• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to our outlets and corporate office

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM and be the hotel lead during digital review monthly meetings. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.

• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.

• Website Content: Manages Brand.com and F&B Vanity sites (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.

• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all social media websites. (in coordination with an agency where applicable)

• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed. If hired models are utilized in any photo or video shoot ensures that the hotel meets the talent usage rights compliance and budgets accordingly for those usages and no lapse in overrun of rights. 

• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings and presents accordingly at all owners and budget meetings. 

• Meetings, Presentations and Reports

• Assist the Senior Area Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.

• Prepares marketing activity reports on regular cadence and on an as needed basis.

SUPPORTIVE FUNCTIONS:

• Provides analysis to Senior Area Director of Sales & Marketing where necessary to support the development of the annual business plan and on-going measurements.

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.

• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

• Provides direct oversight of Marketing Managers’ duties, performance, and workload while managing and approving employee timecards to ensure compliance with payroll deadlines and accurate payment.

QUALIFICATIONS

• 5-10+ years in overall marketing experience preferred

• Must have Microsoft Office experience including, Word, Excel and PowerPoint
• Knowledge of Illustrator, Adobe Creative Cloud and InDesign preferred
• Knowledgeable of DELPHI, OPERA preferred
• Excellent organizational and communication skills.
• Ability to work with limited supervision and work well under pressure
• Ability to think clearly, quickly and make concise decisions.
• Ability to handle multiple tasks, prioritize, organize and follow-up.
• Ability to focus attention on details.
• Must speak/write English, using correct grammar.
• Must be able to maintain a highly positive and friendly image that will reflect well on hotel's overall appearance.

The statements in this job description are intended to describe the essential nature and level of work being performed.  They are not intended to be ALL responsibilities or qualifications of the job.