Director of Marketing

• Develop and implement innovative, hotel specific, public relations strategies to support the

Hotel’s objectives.

• Monitor and maintain control over public relations expenditures. Collaborate with hotel

management on annual business plans and budgets.

• Develop and manage relationships with public relations agencies and other outside companies

In the development of programs to meet communications objectives.

• Research and write news releases for trade and consumer media. Design, coordinate

and distribute press kits.

• Develop media contacts, plan press conferences and other press activities.

Identify opportunities to strengthen the hotel’s positioning.

• Prepare and respond to guest and public issues in collaboration with General Manager

And Corporate Affairs.
• Publicize the Hotel’s community and charitable organizations.

• Maintain clipping/photo files pertaining to the Hotel.

• Promote teamwork and quality service through daily communication and coordination

with other departments. Key departmental contacts include sales, other hotel departments,

hotel Executive Committee, and corporate and community affairs.

• Interact with outside contacts:

• Guests, to ensure their total satisfaction

• Clients, public relations agencies, vendors, trade and consumer media

• Other contacts as needed (professional organizations, private clubs, Government and

community leaders, etc.,)

• Perform other duties and special projects as assigned.

• Up to date Content

• Ensure Content and Images are up to date on Hotel Content Manager (HCM), consistent

across all channels and partner websites (e.g. Expedia)

• Facilitate hotel adoption to IHG new tools and systems

• Merchandise IHG global/regional campaigns

• Social Media

• Overall responsibility for social media (Facebook, Instagram, LINE and TripAdvisor etc.)

relevant to the hotel’s source market

• Responsible for coaching social media best practices to relevant hotel departments

• Monitor both hotels and competitors’ presence on social media, engage the audience

through interaction and campaigns

• Formulating evaluation of Social Marketing campaigns