Director Ultra Luxury Integrated Brand Marketing
Hotel Brand:
Location: United States, Georgia, Atlanta
Hotel: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 161776
Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.
Your day to day
- •Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
- •Define and deepen understanding of ultra-luxury and high-value audiences globally
- •Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
- •Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
- •Use research, performance data, and emerging trends to inform strategic direction and course correct as required
- •Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
•Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.
What we need from you
- Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred)
- 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
- Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
- Proven track record leading global, integrated campaigns across paid, owned, and earned media
- Strong commercial acumen with experience linking brand investment to performance and ROI
- Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
- Ability to translate insight into clear strategic direction and decisive action
- Exceptional storytelling and stakeholder-influencing skills
- PR, creative leadership experience is a plus
- Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Who we are
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
