Director, Brand and Commercial PR
Hotel Brand:
Location: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 144329
The Commercial and Brand PR Director is responsible for creating, planning and executing strategic Commercial and Brand PR communications for responsible IHG brands and the Masterbrand for the region.
As an integral part of the Greater China Corporate Affairs team, this position requires close interaction with Global MBSA team, functional communications partners from across the company.
Your day to day
- Commercial and Brand PR strategies, plans development and guidance
- Seek out and bring into the company learnings and insights from markets, competitors, consumers, and business partners.
- Understand challenges and identify opportunities to form annual and project PR strategies and action plans (both traditional PR & ePR) aimed at adding value to achieving overall brand and the company business objectives.
- Creative PR ideas generation which can be fully integrated with multi-functional teams (media buy/social) to form a holistic and 360 comprehensive PR campaign.
- Identify opportunities, trends and features cross multi-media platforms for both B2C and B2B communications.
- Media & KOL Relations
- Robust relations with key media (lifestyle, fashion, travel, trade, art & design and general media categories) and KOL (gastronomy, fashion, lifestyle, creative/design, family and travel KOL types)
- Solicit and share feedback/perception from media and KOL regarding trends, competition and position in the industry to provide counselling to internal stakeholders and inform actions
- Leverage and suggest candidates from owned KOL database to complete the integrated communications upon needs.
- Key Stakeholders Collaborations
- Establish & maintain productive relationships with internal and external stakeholders.
- Work as part of the global brand PR team to continually identify best in class ways of working and opportunities to align on news bureau or campaign opportunities in Greater China and around the world
- Work as part of the global brand PR team to identify common ways of measurement and reporting that allows us to tell a global story on brand PR performance (in conjunction with our agencies)
- Supervise agencies and suppliers to drive best results with reasonable qualitative and quantitative KPO setting
- Manage spending vs. budget; ensure cost effectiveness with high standard quality of output
- Talent development
- Grow talents and provide support for team members’ ongoing career development.
- Develop team and agency’s communications capabilities.
What we need from you
- Integrity and trust
- An outstanding writer and storyteller; Profound knowledge of both traditional and digital/social marketing platforms
- 15+ years in-house and/or PR firm experience specialising in marketing communications and public relations. Experience in a multi-cultural environment.
- Strong organisational skills and multi-task handling capability, work in a team environment, and meet deadlines
- Able to identify, inspire and contribute to innovative, breakthrough creative programs. Strength in marrying strategic thinking with creativity.
- Proven results and orientation based on critical thinking and problem-solving skills.
- Strong ability to distil insights and a high volume of inputs to build clarity and effective cases
- Excellent inter-personal and organisational skills; good written and oral (Chinese and English) communication skills
- Eager to meet and exceed objectives and take on more responsibilities.
- Focus on understanding business needs and priorities to develop effective communication plans and programs with high-quality delivery.
- Collaborative and people-oriented
- B.S. or B.A. degree in journalism, marketing, mass communications or related discipline.
- Excellent English and Mandarin language capabilities.
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
