Digital Marketing Executive

Your Day To Day

People

• Participate in marketing and revenue meetings. 

• Proactive in looking for current digital/social trends and industry developments to grow the business and identify partnerships for the business to explore.

• Live the company winning ways in the Digital Marketing business activities. 

• Work collaboratively with our people to achieve mutual goals of the hotel. 

• Build and manage relationship with third party digital vendors and partners. 

• Develop and maintain great working relationships with key clients and outside contacts to increase revenue.

• Making sure all assigned tasks/ project deadlines are met.

Financial

• Develop effective content strategy to drive online business and improve conversion rates through a better online experience.

• Drive brand web revenue by increasing page views and time spent on the page. 

• Review channel performance and highlight risks and opportunities.

• Merchandise IHG global/regional campaigns.

Guest Experience

• Support subscribing hotels to ensure all content and images are up to date on Hotel Content Manager (HCM), consistent across all local channels and partner websites. 

• Support subscribing hotels to adopt new IHG tools and systems that benefit the guests from an operational or marketing perspective. 

• Support subscribing hotels with best practices in monitoring and managing content marketing through digital channels.

Responsible Business

• Support subscribing hotels on the advocacy of data stewardship. 

• Support subscribing hotels to manage and grow their databases in line with IHG privacy guidelines. 

• Ad-hoc duties – unexpected moments when we have to pull together to get a task done 

Accountability

• This is a digital marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests

What We Need From You

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field.

• Minimum 4 or more years of experience in a hospitality marketing, in-house digital departments or marketing/advertising agencies.

• Must be detail and deadline-oriented, communicative, able to multi-task on projects requiring differing skills sets, while maintaining high standards of work on a tight schedule in a fast-paced environment.

  • Strong knowledge of local online consumer behaviours, e-commerce and digital trends.

  • Strong knowledge of local businesses and business trends required

• Digitally savvy with Content Management Systems, e-commerce operations & SEO.