Campaign Manager
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Hotel: 上海市, Shanghai, Shanghai, China
Job number: A561229938
(1 year contractor - maternity cover)
This role is created to plan, execute, and optimize integrated marketing campaigns, ensuring that campaigns are delivered on time, within budget, and aligned with business goals.
Your day to day
Campaign Planning
• Facilitate campaign intake sessions from campaign owner and key stakeholders to form a clear brief with aligned business objectives and marketing objectives;
• Coordinate campaign ideation sessions with campaign owner and relevant teams like paid media, social content, channel marketing, loyalty marketing or PR to form a response to brief plan
• Work with IAD team to develop campaign metrics and tracking plan.
• Facilitate presentation session in Commercial & Marketing meeting to secure alignment and approval to proceed if applicable
Execution & Project Management
• Own the campaign delivery timeline and ensure on-time delivery from each work stream.
• Manage the campaign budget and master allocation plan, ensure delivery within budget.
• Own the communication flow and internal communication delivery, such as launch reports, weekly reports, updates to global teams.
• Facilitate sessions with campaign owners and working teams to form a post launch review
• Facilitate presentation session in RCC meeting for post launch review sharing
Marketing governance
• Support Head of MB & MSS on annual budget planning, monthly spending tracking & quarterly forecast.
• Consolidate marketing agencies annual contract scope and status.
• Develop and update marketing calendar
What we need from you
• Bachelor's or Master’s degree in Marketing, business, analytics, or an equivalent combination of education and work related experience
• 5–8+ years of experience in marketing, with a focus on campaign management or integrated marketing.
• Proven track record of managing multi-channel campaigns from concept to launch.
• Excellent project management skills; ability to juggle multiple priorities and deadlines.
• Exceptional written and verbal communication skills.
• Analytical mindset; comfortable using data to make decisions and tell stories.
• Use AI tool to improve working efficiency such as Microsoft Copilot is preferred
Personal Capabilities
• Strong business acumen and creative problem-solving skills
• Excellent communication skills (both English and mandarin) including abilities to present to senior and influence and persuade key stakeholders
• Working effectively across organizations
• Excellent leadership and interpersonal skills to achieve results in a matrix environment
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
