Brand Director, Upper Luxury Brands

Location: United Kingdom, Windsor

Address: 1 - Corp Windsor, Windsor One, Arthur Road, IHG Hotels & Resorts, SL4 1RS

Job number: 162953

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Defining the Future of Global Luxury Hospitality

Brand Director for Upper Luxury

We are seeking a experienced Brand Director to help drive our Upper Luxury portfolio, an individual who can craft compelling brand narratives, inspire operational excellence and elevate guest experiences across a global stage.

This is a rare opportunity to shape and grow some of the world’s most iconic luxury hospitality brands, Six Senses and Regent; shaping their future with precision, creativity and commercial impact. At IHG, we create exceptional experiences that define modern luxury.

The Opportunity

As Brand Director for Upper Luxury, you will be acustodian of brand excellence, balancing strategic foresight with operational expertise.

You will define how our brands are experienced, ensuring every touchpoint reflects sophistication, relevance and emotional connection, while adapting seamlessly to local market nuances.

What You Will Do

Champion brand excellence acting as a global voice and guardian of luxury standards across our portfolio

Shape the future designing and evolving our brand architecture and strategic direction over a 3–5 year horizon

Elevate the guest experience ensuring brand delivery is exceptional, nuanced, and locally relevant at every hotel

Unlock insight-led growth interpreting consumer behaviour, market trends, and brand performance data to inform innovation

Drive commercial impact identifying opportunities to enhance perception, value, and demand across markets

Lead with influence partnering across functions to deliver meaningful brand advancements and operational improvements

Inspire creativity and performance fostering a high-performing, collaborative, and forward-thinking team culture

Support growth ambitions contributing to development and high-profile global presentations

Who You Are

You are a luxury brand expert with a deep understanding of guest experience, someone who blends analytical rigour with creative instinct and you'll bring:

Proven experience in global brand or product leadership, ideally within luxury or premium multi-brand environments

A refined understanding of luxury brand positioning, storytelling, and guest experience design

Strong capability in interpreting data and market signals to uncover subtle insights and opportunities

Experience navigating complex, matrixed organisations, with resilience and agility

Exceptional communication skills, with the presence to influence senior stakeholders and external partners

A natural ability to inspire teams, balancing creative thinking with operational delivery

High emotional intelligence, with a collaborative and energising style

Why IHG

Join a global leader in hospitality where innovation meets heritage. You’ll work alongside luxury experts, shaping brands that define the luxury experience for modern travellers.

This is more than a role, it’s an opportunity to leave a lasting mark on the future of luxury hospitality.

Applications will be reviewed on a rolling basis until Friday 5th June 2026

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Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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Brand Director, Upper Luxury Brands