Associate Director of Sales – Travel Trade (Holiday Inn Express SAMHI Portfolio 12 Hotels)

Your Day to Day

· Manage and grow key Travel Trade accounts and partnerships

· Drive FIT and GIT production through contracting, promotions, and tactical offers

· Plan and participate in sales calls, roadshows, sales blitzes, and trade fairs

· Analyze market trends, competitor activity, and production performance

· Coordinate closely with internal departments to ensure seamless delivery of contracted business

· Lead, coach, and support the sales team to achieve performance targets

· Develop and maintain great working relationships with key clients and outside contacts to increase revenue
 

Financial

· Achieve personal and team sales targets for Travel Trade revenue and room nights

· Support preparation of sales budgets, forecasts, and marketing plans

· Implement sales strategies to improve occupancy, ADR, and overall profitability

· Prepare monthly sales reports and forecasts to track performance against targets

Guest Experience

· Ensure smooth handling of Travel Trade bookings, groups, and VIP arrivals

· Communicate all guest requirements and special arrangements to hotel departments

· Promote IHG loyalty programmer, hotel services, and brand offerings

· Support upselling opportunities to enhance guest satisfaction and revenue

Responsible Business

· Build strong relationships with tourism bodies, travel associations, and local stakeholders

· Promote sustainable and responsible business practices

· Ensure all sales and marketing activities align with IHG brand standards

· Represent the hotel professionally within the Travel Trade and local community

Accountability

This role holds accountability for Travel Trade revenue performance in a high-volume hotel environment and contributes directly to the overall commercial success of the hotel.

What We Need from You

· Bachelor’s degree or equivalent qualification in Marketing, Hospitality, or related field

· Minimum 4+ years' experience in hotel sales with strong Travel Trade exposure

· Proven leadership or supervisory experience

· Strong knowledge of local and regional Travel Trade markets

· Excellent communication, negotiation, and relationship-management skills

· Proficiency in local language(s); additional languages preferred

How Do I Deliver This?

By living IHG’s True Hospitality values every day:

· True Attitude – caring, authentic, and guest-focused

· True Confidence – knowledgeable, reliable, and professional

· True Listening – understanding guest and partner needs

· True Responsiveness – timely, proactive, and solution-oriented

What We Offer

5-day work week

On-duty meals

Medical insurance & ESIC (as applicable)

 Learning & development opportunities

Employees stay and F&B discount across IHG hotels (as applicable)

Global Internal transfer mobility within IHG (optional, subject to eligibility & NOC)

Please note that the company does not charge any fees or costs to candidates at any stage of the recruitment process.