Assistant Marketing & Communications Manager
Hotel Brand: SPHC
Location: Jordan, Amman
Hotel: The Abdali Boulevard Hotel (AMMBA), Rafiq Al Hariri Avenue, Abdali Area Amman
Job number: 154246
Key Responsibilities
1. Marketing & Brand Management
• Develop and execute the annual marketing and communications plan in alignment with hotel goals and IHG brand guidelines.
• Coordinate promotional campaigns for rooms, F&B, and other hotel facilities to maximize revenue and visibility.
• Manage the production of all marketing materials, ensuring brand consistency and quality control.
• Support the General Manager in strategic planning to position the hotel competitively within the market.
• Monitor market trends, competitors, and guest feedback to identify new marketing opportunities.
2. Digital Marketing & Content Creation
• Manage hotel presence on digital channels, including website, OTAs, social media, and email marketing.
• Develop engaging digital content (posts, stories, videos, and blogs) that reflects brand personality and promotes guest engagement.
• Analyze campaign performance metrics (traffic, engagement, conversion) and recommend improvements.
• Work with IHG regional digital teams to optimize visibility and ensure compliance with global digital standards.
3. Communications & Public Relations
• Develop and maintain media relationships with local and regional outlets, influencers, and travel partners.
• Draft and distribute press releases, media kits, and newsletters.
• Coordinate press visits, interviews, and media events in coordination with the General Manager.
• Support internal communications to ensure team awareness of key promotions, achievements, and initiatives.
4. Collaboration & Business Support
• Partner with Sales, F&B, HR, and Revenue teams to align communication strategies with departmental targets.
• Assist in developing guest loyalty initiatives and community engagement programs.
• Support the organization of hotel events and sponsorships to enhance visibility in the local market.
• Prepare monthly marketing performance reports for the General Manager and corporate office.
5. Budget & Administration
• Assist in managing the marketing budget, tracking expenditures, and reporting ROI for all campaigns.
• Source and coordinate with external agencies, designers, and printers when required.
• Ensure all communication materials comply with IHG brand identity and legal requirements.
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Qualifications & Requirements
• Education: Bachelor’s degree in marketing, Business Administration, Communications, or Hospitality Management.
• Experience: Minimum 3–5 years in marketing or communications, preferably within an international hotel brand.
• Skills:
• Excellent written and verbal communication (English & Arabic preferred).
• Strong digital marketing, social media, and content creation expertise.
• Ability to manage multiple projects and deadlines.
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
• Solid understanding of hospitality market trends and brand positioning.
• Personal Attributes:
• Professional, creative, and detail oriented.
• Collaborative and able to work cross-functionally.
• Results-driven with a proactive mindset.
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