Assistant Marketing Manager

Crowne Plaza Muscat OCEC is seeking a creative, dynamic, and results-driven Assistant Marketing Manager to join our Sales & Marketing team. This role supports the development and execution of marketing strategies that enhance brand awareness, drive hotel revenue, and ensure alignment with the IHG brand standards. The ideal candidate will have a strong background in digital marketing, content creation, and campaign management within the hospitality industry.

YOUR DAY-TO-DAY:

• Develop and implement annual marketing plans aligned with hotel goals, collaborating with General Manager, Director of Sales & Marketing, Food & Beverage Manager, and Commercial team.
• Manage marketing budgets, ensuring efficient allocation and monitoring of expenditures.
• Conduct market research to identify target audiences, trends, and competitive landscapes, adjusting strategies accordingly.
• Monitor the hotel's website, ensuring content is up to date, engaging, and optimized for search engines.
• Manage social media platforms (e.g., Instagram, Facebook, LinkedIn), creating and scheduling content to enhance brand visibility.
• Coordinate email marketing campaigns, display advertising, and online promotions to drive bookings and engagement.
• Monitor and analyse digital campaign performance, adjusting strategies to maximize return on investment.
• Plan and coordinate content calendars, including photoshoots and video production, to support marketing initiatives.
• Ensure all marketing materials adhere to brand guidelines and maintain a consistent voice across all channels.
• Collaborate with internal teams and external agencies to produce high-quality visual and written content.
• Develop and execute public relations strategies to enhance the hotel's reputation and media presence.
• Write and distribute press releases, manage media inquiries, and build relationships with journalists and influencers.
• Organize media visits, familiarization trips, and events to promote the hotel's offerings.
• Liaise with F&B, operations, and sales teams to align marketing efforts with departmental objectives.
• Coordinate with external agencies, including advertising and public relations firms, to execute campaigns and initiatives.
• Ensure consistent internal communication and collaboration across departments to achieve marketing goals.
• Track and report on key performance indicators (KPIs), providing insights and recommendations for continuous improvement.
• Conduct return on investment analysis for marketing campaigns, adjusting strategies based on performance data.
• Stay informed about industry trends and competitor activities to identify opportunities and threats.
• Support promotional events, collateral creation, and marketing campaigns.
• Manage the hotel's online travel agency listings and third-party platforms to ensure accurate and compelling content.
• Assist in the development and distribution of internal communications, including newsletters and updates.

WHAT WE NEED FROM YOU:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 2–3 years of marketing experience in the hospitality industry.
• Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads, Mailchimp).
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus.
• Excellent written and verbal communication skills in English; Arabic is an advantage.
• Creative, proactive, and detail-oriented with strong organizational skills.
• Ability to manage multiple projects in a fast-paced environment.

WHAT YOU CAN EXPECT FROM US:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life – including a full uniform, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our well-being framework, we are committed to supporting well-being in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.