Assistant Director Of Sales – CORPORATE
Hotel Brand: Holiday Inn
Location: Kuwait, Kuwait
Hotel: Kuwait Salmiya (KWIME), 140 Hamad Al Mubarak Street, Gulf Road PO Box 234, 22003
Job number: 155456
Assistant Director Of Sales – CORPORATE ROLE OVERVIEW
The Assistant Director Of Sales – CORPORATE is responsible for driving revenue through the acquisition, retention, and growth of corporate accounts. This role focuses on maximizing room revenue, MICE opportunities, corporate events, and long-term business partnerships while maintaining strong relationships with key decision-makers, travel managers, and corporate clients.
The ideal candidate must have a strong network, excellent negotiation skills, and proven experience in 5-star or luxury hospitality within the GCC market.
KEY RESPONSIBILITIES 1. Corporate Account Management
Develop and manage a portfolio of high-value corporate clients.
Conduct regular sales calls, site inspections, and client entertainment activities.
Ensure consistent communication, relationship building, and account retention.
Create and implement account plans to grow market share and revenue.
2. Sales & Revenue Generation
Meet and exceed monthly and yearly revenue targets.
Identify new business opportunities through market research, competitor analysis, and networking.
Drive sales for rooms, meeting spaces, banqueting, and long-stay business.
Maintain an accurate and updated sales pipeline in the CRM.
3. Negotiation & Contracting
Prepare and negotiate corporate rate agreements, RFPs, and long-term contracts.
Ensure alignment with hotel pricing strategy and revenue management guidelines.
Present proposals, close deals, and maintain strong follow-up.
4. Market Intelligence & Strategy
Track market trends, competitor activities, and client movements.
Work closely with Revenue, Marketing, and Operations teams to forecast and strategize.
Share insights to support overall business development and pricing strategies.
5. Client Engagement & Events
Host corporate events, client gatherings, familiarization trips, and networking events.
Represent the hotel at trade shows, exhibitions, and corporate forums.
Maintain post-event follow-ups to secure repeat business.
6. Administration & Reporting
Maintain accurate records of sales activities and revenue results.
Prepare weekly/monthly sales reports for the Director of Sales.
Ensure timely account updates in the CRM and follow hotel audit standards.
7. Team Collaboration
Work closely with Reservations, Front Office, F&B, and Events teams to deliver a seamless guest experience.
Assist in training junior sales executives and support team sales goals.
WHAT WE NEED FROM YOU
Bachelor’s degree in Business, Marketing, or Hospitality (preferred).
Minimum 5–7 years of experience in corporate sales in a 5-star hotel or luxury brand.
Strong network of corporate clients (GCC/Kuwait market advantage).
Proven track record of meeting or exceeding revenue targets.
Excellent negotiation, communication, presentation skills.
Strong understanding of market dynamics, corporate RFPs, and business travel.
Proficiency in CRM tools and Microsoft Office.
Energetic, confident, and able to perform under pressure.
WHAT WE OFFER
Competitive salary package + service charge + incentives.
Housing allowance/accommodation, transportation, meals, and medical insurance.
Annual ticket and career growth within IHG hotels.
Dynamic team culture and supportive leadership.
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