Analytics Consultant, Digital Analytics

Summary 

Conduct analyses and insight development for IHG Digital channel performance, including websites, mobile app, and mini-programs. Analyze Digital channel revenue outcomes to surface key opportunities and make recommendations for driving business performance. Build insights around online conversion rate performance and work with the optimization team to drive new hypothesis. Measure outcomes of projects including segmentation of results. Build and communicate presentations to share with product team members to drive decision making.  Assist Digital Tagging Manager in Adobe Analytics Implementation to ensure accurate analyses. 

Key Accountabilities

• Deliver proactive analysis to recommend tactics and strategies that can drive growth 
• Leverage session replay and customer feedback tools to surface common customer friction points that can be addressed
• Conduct analyses of new feature releases to assess the impact on key performance metrics and to seek out further optimization opportunity
• Address and answer data related questions relating to Digital performance from stakeholder groups
• Build or modify Adobe Workspace dashboards and report hierarchy to support better insight delivery within the Digital Product (Mobile App & Website) team
• Leverage Tableau and data warehouse information to complement digital analytics findings
•  Assist in the maintenance and implementation of Adobe Analytics

Key Skills & Experiences

Education

• Bachelor’s or Master’s degree in Quantitative discipline (Mathematics, Economics, Statistics, etc.) or an equivalent combination of education and work-related experience. 

Experience

• 5+ years progressive work experience, with emphasis on business and digital analysis. Preference will be given to those with demonstrated expertise in the areas of mobile and digital channel measurement, insights, and business performance assessment.

Technical Skills & Knowledge

• Knowledge and demonstrated use of digital analytics software (preferably with aptitude to adopt new analytical software). 
• Foundational knowledge of Tableau. Basic SQL or GCP experience a plus
• Ability to find, highlight, and explain key outcome drivers to a non-analytical audience in a concise and persuasive manner
• Familiarity with session replay tools
• Understanding of statistical concepts and how they relate to analytical assessments 
• Proficiency in Excel, SQL, and other data analysis tools. 
• Demonstrated clear, concise and succinct communication skills, including adapting both verbal and written communication to the needs and level of user.
• Demonstrated ability to manage multiple projects simultaneously and efficiently, and to perform concurrent tasks that require technical and functional skills