市场传讯经理
Hotel Brand: Regent
Location: China, Beijing, Beijing
Hotel: 北京市东城区金宝街99号北京丽晶酒店, 北京市, Beijing, Beijing, China
Job number: A561207056
Responsible for developing and executing comprehensive marketing communication strategies to enhance brand awareness, engage target audiences, and support business growth.
1. Oversees digital brand image, livestreams, online activations, and interal WeChat Moments with Creative Team support.
2. Coordinates overseas KOL trial stays and drives online PR value in collaboration with the
Creative Team.
3. Ensures accuracy and consistency across all digital and print content, including imagery and copy.
4. Leads daily operations of the Marcom team with support from the Marcom Coordinator.
5. Supports the planning and execution of seasonal campaigns, festive offers, and hotel promotions across channels.
6. Monitors competitor activity and market trends to identify content and engagement opportunities.
7. Assists in managing media relations and cultivating partnerships to enhance brand exposure and visibility.
Guests have made grand entrances through the doors of Regent® Hotels & Resorts for nearly half a century. Born in 1970, our collection of modern hotels and resorts are home to stays both serene and sensational. The type of experiences that elevate above the noise and charm for even the most seasoned of travellers. An invitation to life’s most scenic moments. We are the legendary innovative luxury brand, reimagining modern hospitality by sparking fresh perspectives across hand selected hotels and resorts. Regent colleagues are gracious hosts, with emboldened spirit and dynamic as they provide meaningful moments to deliver the greatest of the guest experiences.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
