市场传讯总监/经理

主要职责 - （职务的主要工作）
•Digital Distribution：Drive revenue and productivity by directing small and medium accounts to book through digital channels • Small and medium accounts book through digital channel and digital contribution meets the preset target • The Digital Contribution is defined as room revenue booked through all digital channels, WeChat Corp Portal, WeChat RC Official Account APP, Web, Alipay and Huawei. • Hotel target issued centrally by Support Center and measured YTD pro-rata basis Measurement:
通过引导中小客户通过数字渠道预订，提高收入和产量 • 中小客户通过数字渠道预定，数字渠道贡献达到预定目标; • 数字渠道贡献定义为通过所有数字渠道预订的客房收入，包括IHG商旅平台、APP、网站、支付宝和华为小程序; • 由支持中心统一发布酒店目标，并按比例计算年累计。
•Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG MarketingCommunicationsstandardoperatingprocedures 根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
•Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities
制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
•Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
•Develops media contacts, plans press conferences and other PR activities. Acts as hotel’s liaison with media to promote good publicity, drive hotel awareness and counteract bad publicity
发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。
•Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度
•Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts
管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
•Develop hotel and marketing collaterals according to Brand standards for promotions
根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
•Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards
管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准
•Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广
•Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
•Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets 管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度
•Monitors awareness of competitor activities and use information when developing strategies 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。


Financial Responsibilities
财务职责
•Prepare and manage the department’s Marketing budget as part of Business Planning:
编制并管理酒店部门市场预算:

oAssist GM in preparing all Marketing sections of the Sales & Marketing department annual budget
协助总经理准备市场推广年度预算的编制

oAssist GM in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget
协助总经理来管理市场推广活动收入和控制市场推广成本，确保预算执行情况

oAssist GM in preparing the hotel’s short term and long term strategic plan for all Marketing priorities
协助总经理编制酒店的短期和长期策略计划


Human Resource Responsibilities - (for incumbents with direct subordinates)
人力资源职责 -（适用于有直接下属的人员）
Support General Manager and Director of Human Resources to maximize Sales and Marketing staff resources
与总经理和人力资源总监合作，确保员工的部门表现积极有效。

oAssist in planning for future staffing needs
协助规划今后的人员配备需求
oAssist in recruiting in line with company guidelines
协助根据公司准则进行招聘
oPrepare detailed induction program for new staff
编制新员工的详细入职计划
oImplement department standards and procedures
执行部门的标准操作流程
oEnsure training needs for Marketing and Public Relations staff are met
确保落实市场传讯员工的培训需求
oProvide input for probation and performance appraisal discussions in line with company guidelines
根据公司指导，提供试用期和正式绩效考核讨论方面的意见
oCoach, counsel and discipline staff by providing constructive feedback to enhance performance
指导、建议和培训市场传讯员工，提供建设性的反馈意见，以提高工作绩效
oRegularly communicate with staff to maintain good relations
定期与市场传讯员工沟通，保持良好的关系

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