市场传媒经理MARCOM Manager
Hotel Brand: Crowne Plaza
Location: China, Guangdong, Guangzhou
Hotel: 广州, 广州市, Guangzhou, Guangdong, China
Job number: A561185922
Salary: 8000 - 12000
1. 负责制定并执行公司市场传媒策略,确保品牌信息的一致性和有效性,提升品牌知名度和美誉度。
2. 策划并组织各类市场活动,包括但不限于新品发布会、行业展会、客户答谢会等,以增强品牌影响力。
3. 管理并优化公司社交媒体平台,包括内容创作、发布、互动及数据分析,以提升用户参与度和品牌忠诚度。
4. 协调内外部资源,与广告公司、媒体机构等合作伙伴建立并维护良好关系,确保市场活动的顺利执行。
5. 监控市场动态和竞争对手情况,及时调整市场策略,为公司产品推广提供有力支持。
6. 负责市场传媒预算的制定、执行与监控,确保资源合理分配和有效利用。
7. 领导并管理市场传媒团队,提升团队专业能力和工作效率,实现团队目标。
1. 本科及以上学历,市场营销、传媒、广告等相关专业优先。
2. 5年以上市场传媒或相关领域工作经验,有成功案例者优先。
3. 具备出色的市场策划和执行能力,能够独立完成市场活动方案的设计与实施。
4. 精通社交媒体运营,熟悉各类社交媒体平台的规则和玩法,具备良好的内容创作和数据分析能力。
5. 优秀的沟通协调能力,能够与内外部团队有效合作,推动项目顺利进行。
6. 具备较强的市场敏感度和洞察力,能够准确把握市场趋势和消费者需求。
7. 良好的团队管理和领导能力,能够激发团队潜力,提升团队整体绩效。
8. 熟练使用办公软件和市场分析工具,具备良好的英语读写能力者优先。
Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.
Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.
Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Salary: 8000 - 12000