Director of Sales - Pre-opening Regent Kuala Lumpur

- Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning  

- Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele  

- Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences  

- Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning  

- Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders  

- Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements  

- Develop strategic partnerships that enhance visibility, revenue, and brand prestige  

- Drive account acquisition, retention, and market penetration strategies  

- Position the property within luxury travel networks and premium consortia channels  

- Develop tailored experiences and packages targeting affluent travelers and VIP clientele  

- Collaborate with global sales teams and luxury travel partners to drive international business  

- Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy  

- Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning  

- Work closely with Events and Operations teams to ensure seamless execution and client satisfaction  

- Identify high-value opportunities for weddings, luxury celebrations, and executive retreats  

- Ensure commercial success while maintaining brand exclusivity and service standards  

- Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability  

- Ensure proactive management of pace, forecasting, and business mix strategies  

- Monitor sales production, conversion rates, and account performance  

- Prepare and present regular sales reports, forecasts, and commercial insights  

- Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning  

- Support PR campaigns, partnerships, media engagements, and promotional activations  

- Contribute to storytelling and experiential positioning of the hotel  

- Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy  

- Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence  

- Foster a culture of accountability, relationship-driven selling, and collaboration  

- Support succession planning, coaching, and career development within the department  

- Ensure strong engagement and alignment with hotel objectives  

- Develop and manage departmental budgets and sales expenses  

- Drive revenue growth while ensuring efficient resource allocation  

- Evaluate ROI of sales initiatives, travel, and partnership investments  

- Ensure achievement of revenue targets and profitability objectives  

- Maintain strong communication with ownership, corporate teams, and regional commercial leadership  

- Support owner presentations, business reviews, and strategic planning discussions  

 -Collaborate with Operations teams to align commercial strategies with service delivery  

- Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines  

- Maintain compliance with contracting procedures and ethical sales practices  

- Ensure accuracy and confidentiality in client and commercial data handling  

- Strong luxury hospitality sales leadership experience  

- Exceptional relationship-building and networking capability  

- Strategic commercial and revenue-driven mindset  

- Strong negotiation, presentation, and communication skills  

- Deep understanding of luxury guest expectations and travel trends  

- Leadership capability with strong team development focus  

- Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field  

- 10–15 years of progressive sales experience within luxury hotels or resorts  

- Minimum 3–5 years in a senior sales leadership role  

- International luxury hospitality exposure preferred  

- Pre-opening luxury hotel experience  

- Strong network within luxury travel, corporate, and MICE segments  

- Experience with global luxury consortia and premium travel partnerships  

- Multi-market or regional sales exposure advantageous  

- Total hotel revenue and rooms revenue achievement  

- ADR, RevPAR, and market share growth  

- Account production and conversion performance  

- Group and event revenue contribution  

- Client retention and relationship growth  

- Employee engagement and sales team productivity  

Sales should reflect refined relationship-building, not transactional selling  

Position Regent as a destination of understated luxury and curated experiences  

Focus on attracting high-value, experience-driven, and globally connected clientele  

Ensure commercial success while preserving brand prestige, exclusivity, and service integrity  

Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality