Senior Manager, Commercial Performance, New Opening Hotels

Job Summary – (Role Summary)

Support Sr. Dir of Commercial Performance in providing guidance to the hotel sales and marketing team within the assigned new opening project to drive hotel performance by fully utilizing corporate resources, strategic business planning and execution of marketing plans, which ultimately drive IHG value into the revenue growth.

Essential Duties and Responsibilities

Driving Hotel Performance through IHG Commercial Tools and Resources:

• Works closely with New Opening project team to develop post NHOP sales and marketing plan which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.
• Reviews hotel marketing budget and allocated expenditures to ensure most effective use of funds available to support business objectives.
• Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend. 
• Conduct periodical reviews for the NHOP hotel and work with the hotel on developing strategies and plans addressing the issues and follow through on the execution.
• Leverage Cluster Initiatives in key cities to leverage on scale and resources.  Such activities include sales, revenue management, cluster promotions etc. 
• Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts. 
• Assist hotels in driving IHG Loyalty contribution and utilizing the loyalty database for promotions and awareness building.
• Provide support to hotels on growing the system contribution by maximizing the use of all booking channels.
• Work with New Hotels Opening Commercial Performance team in the development of the pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs.
• Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices.

Brand Marketing 

• Leverage IHG brand program/initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
• Assist hotels in developing of advertising and sales promotions and plans, which support the achievement of profitability objectives at the hotel level within the assigned area with the established brand values.
• Works closely with the brand team to offer support to hotels on the execution and interpretation of the positioning of different brands to ensure the presence of a uniformed brand experience in the marketplace.

Experience –

Requires individual with:

• 5 years’ IHG DOSM background at least 
• Experience with multi-brand entity preferred
• Geographical/international experience
• Experience in launching and marketing brands in multi national markets