Marketing Manager

What we offer:

• A very interesting job with a wide scope of responsibilities in marketing
• Work in a diverse team
• Managerial responsibilities
• Much room for creativity
• Competitive package aligned with the role and experience
• Loads of great benefits (13th month salary, SZÉP card)
• Participation in the hotel annual bonus scheme  
• Colleague restaurant facilities
• Discounted hotel room rates for you and your friends & family around the world

Tasks and responsibilities: 

• Drive innovative campaigns by conceptualizing and executing creative ideas and marketing campaigns that align with the IHG's brand identity
• Develop compelling content tailored for digital platforms, ensuring engagement across multiple channels
•  Monitor and analyze the performance of digital campaigns, leveraging insights to optimize strategies and enhance the guest experience
• Define and bring to life a clear and differentiating positioning in the market and drive room revenue improvements and Food & Beverage revenue in line with the strategic business plans
• Define the best communication channels with which the goals may be achieved in alignment with the overall marketing strategies
• Oversee and optimize together with the PR & marketing specialist the social media strategy, and updating of all online and offline channels according to the content plan
• Major contribution in updating and re-designing the hotel’s website 
• Support the performance of IHG booking channels and promotions
• Champion the implementation of trailblazing tools to drive results
• Under the supervision of the Director of Sales and Marketing create a plan in cooperation with the PR specialist and Marketing Coordinator which promotes and maintains good public relations in order to maintain the prestigious image of the hotel
• Plan, coordinate, oversee and participate in all public relation activities (sponsorships, photo or video shoots, local media liaison e.g. journalists, bloggers, etc...)
• Create communication materials which portray the luxury image of the brand (manage photo and video shoots, create graphic materials, etc.)
• Proactively manage key relationships with the General Manager, Food & Beverage and other Operational leaders and Sales Team to ensure alignment
• Maintain the relationship with media agencies, graphic designers, printing houses and all other suppliers
• Oversee all hotel guest relevant communication and materials 

Requirements:

• University/College degree in marketing/economics preferably in tourism and hospitality
• Minimum 3 years’ experience in Marketing and/or Brand Management with a proven track record of success
• Experience in managing multi-stakeholder relationships in a matrix environment
• Experience in advertisement across multiple platforms (LinkedIn, Google Search, Facebook, etc.) 
• Experience in people management
• Ability to work across multiple projects
• Ability to create strategies and budgets and to follow through on them
• Excellent communication and guest/client handling capabilities, outgoing personality
• Fluent written and oral language skills in English and preferably in Hungarian