Luxury Loyalty Program Manager

Role Purpose

Manage and implement IHG well knowing Ambassador program and IHG One rewards program in Greater China.

Key Accountabilities

•    Collaborate closely with IHG GC ops team to identify, assess, and execute the relevant loyalty plans, in collaboration with global loyalty team, regional marketing, and commercial teams to achieve loyalty winning metrics target.
•    Manage internal communications with key internal stakeholders (corporate teams, hotel ops leaders) 
•    Responsible for loyalty program performance, including loyalty contribution, acquisition, q-revenue, loyalty recognition
•    Responsible for luxury loyalty program performance, including new ambassador member acquisition and activation. Luxury loyalty contribution… 
•    Hotel engagement & relationship building
•    Hotel loyalty culture building
•    Manage annual budget, expenditure and phasing to constantly achieve enhanced cost effectiveness & product value

 

Key Skills & Experiences

Education 
•    Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience.

Experience 
•    3+ years’ experience with solid record in loyalty at a multinational company with a large brand
•    Experience in loyalty marketing, program ops and delivery.
•    Background and skillset to manage complex initiatives from start to finish with cross-functional teams and partners
•    Extensive experience with negotiations and technical acumen to define the joint strategy for programs delivery.
•    Analytic skillset

Technical Skills and Knowledge
•    Exceptional networking, relationship building skills
•    Strong business acumen and result orientation mindset
•    Working knowledge of loyalty programs, Hotel rooms function background is a plus 
•    Budget planning/management 
•    Strong data analysis skills 
•    Fluent in English and Mandarin-Chinese in both writing and speaking.

Personal Capabilities
•    Demonstrated close sense of follow-up and urgency to deliver
•    Demonstrated communication skills including ability to present to certain levels of the organization and influence and persuade key stakeholders.
•    Team player with strong drive and willing to take a leadership role in driving initiatives, working effectively across organizations, and creating unique approaches to developing new revenue opportunities
•    Commercial awareness to maximize program return
•    Preferably, demonstrated success in working with a geographically-dispersed team and cross-functional teams.
•    Excellent communication and interpersonal skills with ability to achieve results in a matrix environment