As Sales Director in charge of Travel , you’ll develop and set revenue sales and strategies for the hotel to ensure plans are implemented, results are monitored and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts.
People
•Manage everyday activities, plan and assign work ensuring you always have the right staffing numbers
•Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance
•Train colleagues to make sure they deliver with compliance and to the standards we expect and have the tools they need to work efficiently
•Recommend or initiate any HR elated actions where needed
•Drive a great working environment for teams to thrive – connect departments to create sense of one team
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Financial
•Hit all personal/team sales goals and maximise profitability
•Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans
•Help prepare the departmental budget and financial plans including the hotel marketing plan
•Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
•Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
Guest Experience
•Help guests - you’ll be happy to help if someone needs assistance with a request or complaint
•Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
•Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
•Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
Responsible Business
•Build long term relationship with planners and hosts to increase loyalty to the brand
•At pre-event planning stage consult with meeting planners to optimise all elements of the meeting / event including space, meeting/break flow, menu and design etc. to improve meeting efficiency
•Raise the awareness and reputation of your hotel and the brand locally
•Identify improvements to marketing activities and overall hotel sales performance and work with other departments
•Ad-hoc duties – unexpected moments when we have to pull together to get a task done
Accountability
This is the top sales and marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and administrative sales team members.
•Demonstrate awareness and adhere to the occupational, health and safety legislation, policies and procedures.
•Be familiar with the Hotel safety, first aid, fire and emergency procedures and operating equipment safely and responsibly.
•Report security incidents and accidents in accordance with the Hotel requirements.
What we need from you
•Bachelor’s degree / higher education qualification / equivalent in marketing or related field
•four years of experience in a hospitality hotel sales and marketing setting with direct supervisory experience over a sales team, or an equivalent combination of education and work experience
•Must speak local language
•Other languages preferred
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.
Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.
·True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
·True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
·True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
·True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people
