Director, Ignite and Field Marketing Paid Media
Hotel Brand:
Location: United States, Georgia, Atlanta
Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 154183
Lead the global strategy and performance of the assigned paid media channels.
Your day to day
- Develop, deploy, and manage all IHG Ignite and Field marketing paid media programs (metasearch, sponsored placements, affiliate program, OTA Biasing, etc) and services for all Company brands worldwide.
- Recruit, manage, direct and own the paid media relationships while delivering incremental profit to the company.
- Focusing on driving revenue through lower funnel paid media channels and tactics.
- Manage and develop all Ignite and Field marketing paid media operations and business strategies to drive business efficiencies.
- Manage day-to-day media agencies as it relates to planning and executing of Ignite and Field marketing paid media.
- Regional/Global lead and owner of Paid media programs and channels. Subject matter expert internally and externally to vendors
- Communications development, strategy, implementation, and ongoing educational ownership for all Paid Media channels and programs
- Monitor industry legislator and provide POV and expert insight to internal teams and IHG direction.
- Plan, organize, control and lead marketing functions for the channel subordinate functions within established budgetary plans; establish goals, performance standards, and operating procedures for assigned functions. Participate in creation of department staffing and capital budgets.
- Strong leadership, team building, interpersonal and communication skills.
- Demonstrated effective influencing & consensus building skills for the purpose of partnership and relationship building with key in- & external stakeholders
- Budget management: managing budgets, opening PO's, processing invoices, etc
- Media Measurement: driving media performance through marketing analytics
What we need from you
- Bachelor’s Degree Required, master’s degree is a plus
- 10+ Years in a leadership role (hiring, coaching, developing, etc)
- 10+ Years in marketing planning and planning (Digital and Traditional)
- Understands full funnel marketing ecosystem and MarTech
- Innovative and creative thinker balanced with fresh, big picture thinking
- Organizational leadership and team development (leads through influence)
- highly analytical & strategic thinker that is curious and pushed the boundaries
- Drives for results in prioritized manner
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $120,000.00 to $155,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
