Director Brand Marketing, Masterbrand
Hotel Brand:
Location: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 133504
Key Accountabilities
- Define and develop Masterbrand (IHG洲际酒店集团) strategy for Greater China
- Lead Masterbrand annual communication planning
- Define and develop Masterbrand social content strategy
- Curate Masterbrand communication assets and materials
- Work with cross teams to define & enhance Masterbrand visibility along the guest journey
- Work with cross teams to implement Masterbrand endorsement strategy
- Accelerate talent development
Education
Bachelor’s degree or equivalent international degree in Marketing, Business or Commerce
Experience
- At least 15 years’ experience in brand management and integrated marketing.
- Strong connection planning and integrated marketing capabilities; Experience in hospitality industry is a plus.
- Experience in project management across multifunctional team both internal and external
- Budget responsibility
- People management
Technical Skills and Knowledge
- Strong branding capabilities, especially in positioning, concept writing, etc.
- Strong verbal and written presentation and communication skills
- Strong leadership in working with cross functional teams.
- Fluency in verbal and written English and Mandarin
- Proficiency in PowerPoint
- Ability to analyze, interpret and extract trends from data, consumer insights to formulate strategies
- Strong passion and interest in hospitality or travel related industry
Who we are
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
