DIRECTOR OF MARKETING & COMMUNICATIONS - REGENT PHU QUOC

Leadership and Managerial Duties:

Support colleagues to make sure they deliver with compliance and to the standards we expect.

Drive a great working environment for teams to thrive - linking up departments to create sense of one team.

Promote teamwork and quality service through daily communication and coordination with other departments.

Recommend or initiate any HR related actions where needed.

Cooperates, coordinates and communicates with Department Heads and other inter-departmental secretaries as appropriate.

Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, partnership, publicity, community relations, special sales projects, etc.

Review regularly the Public Relations activities to ensure high awareness of the resort in the local and national media.

Manage the development of new products and services.

Oversee the development of new marketing strategies.

Conduct market research.

Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

Works with Human Resources on manpower planning and management needs

Financial and administrative duties:

Works with Director of Finance in the preparation and management of the Department’s budget

Investigate potential markets by studying guest questionnaires

Reviewing government statistics on visitors to the city

Analyzing competition's sales/promotion efforts

Recommend to General Manager the kind of advertising which will be most productive for the resort by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

Procure new and repeat business for the resort by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.

Studying various reference and industry publications.

Guest Experience duties:

Deliver Regent Brand and Service Signatures to daily work.

Enhance the image of the resort in the local community.

Participate as an active member of the community through associations, memberships and other trade organizations.

Review regularly activity reports of Marketing personnel to ensure targets and Sales objectives are being met.

Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards. 

Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

Interacts with individuals outside the resort, including, but not limited to clients, Convention Bureaus, local Resort Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.