Cluster Design & Social Media Executive - Holiday Inn Singapore Little India & Holiday Inn Express Singapore Clarke Quay

About Us

At Holiday Inn® Hotels & Resorts, our job is to bring the joy of travel to everyone. That’s where you come in. When you’re part of the Holiday Inn Hotels & Resorts brand, you’re more than just a job title.

At Holiday Inn, we look for people who are friendly, welcoming and full of life; people who are always finding ways to make every guest’s experience an enjoyable one.

Job Overview

As the Cluster Design & Social Media Executive for Holiday Inn Singapore Little India & Holiday Inn Express Singapore Clarke Quay, you are responsible for creating impact with a creative social-first approach, and facilitating relationships with guests through community management. With an eye for design, you will be developing and executing the brand’s visual identity for online and offline marketing to drive a consistent brand experience and cultivate brand loyalty.

Your Day-to-Day Job Responsibilities

Social Media

• Ideate, develop and manage the hotel and signature restaurant's monthly social media content with eye-catching visual assets in accordance with approved social content strategy.
• Stay up to date with the latest social media trends and emerging platforms, and identify innovative ways to threadjack and leverage on the trends to promote the hotels’ services.
• Liaise with internal and external stakeholders to support the successful execution and production of content.
• Acquire, manage and nurture partnerships, media and KOLs to drive awareness and engagement through user-generated content and conversion (online and offline) among key source markets.
• Strategies and implement social media advertising campaigns to drive high quality traffic and conversions, and regularly monitor performance to ensure optimization of all campaigns.
• Measure and report performance of all social media platforms, and assess against KPIs.

Design & Creative

• Creative production of online (e.g. social media, EDM) and offline content (e.g. POSMs, guest facing collaterals) marketing to deliver a compelling brand story, including but not limited to conceptualization, design development, photography & videography production and copywriting.
• Custodian of brand standards across two distinctive brand identity, ensuring marketing collaterals are reflective of standards while conducting frequent audits and content hygiene maintenance.

Others

• Contribute to ongoing guest service excellence and community engagement efforts by responding to enquiries on social media and guests’ reviews on brand and online travel agencies’ websites in a timely, personalized and professional manner.
• Strengthen customer relationships through social and earned media, monitoring both hotel, R&Bs and competitors’ presence on social media for performance enhancement.
• Work closely with the greater Marketing team on marketing activities and utilizes best practices to provide a consistent brand experience and cultivate brand loyalty.
• Ensure timely and accurate tracking of marketing expenses.

What we need from You

Preferred 1 – 2 years of experience of marketing experience in handling graphic designing and social media role. Bachelor’s degree in marketing is preferred. Graduate degree in a related field is desirable.

• Familiar with social media landscape and digital marketing channels/tools.
• Demonstrated experience in art directing, collaterals conceptualization and designing.
• Basic knowledge of editing programs and tools. Programs include, but not limited to Adobe Software.
• Strong linguist with effective English and Chinese literacy.
• Problem solver at heart with a can-do attitude, who can navigate through ambiguity.

What we Offer

In return for your hard work, you can look forward to a highly competitive salary and benefits package – including:

• Duty meals
• Birthday Leave on your birthday month
• Monthly LOVE Hour
• Extensive coverage of Medical, dental & optical benefits
• Insurance Coverage
• F&B Discount at restaurants within IHG Singapore Hotels
• Special Employee Rate at all IHG Hotels worldwide
• Room to Grow opportunities

What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow. And because the Holiday Inn Hotels & Resorts brand belongs to the IHG® family of brands, you’ll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 6,000 hotels in over 100 countries around the world. So whoever you are, whatever you love doing, bring your passion to Holiday Inn and IHG and we’ll make sure you’ll have Room to be yourself. Find out more about joining us today by going to careers.ihg.com.

Employability Partner: NTUC’s e2i (Employment and Employability Institute)