Associate Manager- Field Marketing Paid Media

Your day to day

Support Field Marketing Advisory Services through paid media management to deliver strong results for hotels participating in IHG's Field Marketing program.  

• Understand performance objectives, develop successful strategies to achieve goals
• Knowledgeable using paid media to influence customer lifecycle (awareness through booking)
• Proactively monitor performance of campaigns
• Vendor communication and management 
• Partner with key internal resources to develop and execute campaigns (Field Marketing, Brand Teams, Analytics, Creative)
  • Ability to aggregate, analyze and pull reports 
  • Recommend new products, partners, services and any opportunities to drive overall department goals and remain competitive
• Keep daily tabs on industry trends and serve as a subject matter expert

What we need from you

• Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience. 
• 2+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years digital media experience 
• Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
• Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
• Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
• Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
• Demonstrated analytical skills and research abilities.  Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.

Location - Our hybrid work structure is an expectation of three days a week in the Atlanta GA office. This expectation may be adjusted to evolve with the changing needs of the business

The salary range for this role is $46,226 to $70,000.00  This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.

Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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