市场传媒总监-北海银滩华邑度假酒店&北海银滩假日酒店 Director of Marketing & Communications-HUALUXE Beihai Silver Beach & Holiday Inn Beihai Silver Beach
Hotel Brand: HUALUXE
Location: China, Guangxi, Beihai
Hotel: Resort Beihai Silver Beach (BHYBR), No139-1 Yintan Third Road, Yinhai District, 536000
Job number: 120656
- Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities.
- Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
- Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.
- Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community.
- Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts.
- Develop hotel and marketing collaterals according to Brand standards for promotions.
- Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards.
- Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion.
- Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database.
- Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets.
- Monitor awareness of competitor activities and use the information to develop Marketing strategies.
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